Choose a good time for emails
A good time to send emails to your list is when subscribers are most likely to read and click their emails. This could be at the start of a workday, after dinner, or on the weekend. The time may vary depending on your business. If you're not sure when to send the emails, you can try sending them at different times of the day or week and then analyze once you get responses.
Offer your subscribers relevant offers
Every customer is attracted by relevant deals and offers. Many customers germany phone number prefer emails with unique promotions from local businesses. However, it is important to check whether the deal or discount your local business is offering is relevant to your subscribers or not.
Apply split testing
When it comes to email marketing for a small business, it's a good idea to do split testing, whether you're running a local PPC campaign or running a local ad on Facebook. Split testing gives you an overview of the efficiency of the entire process of email marketing for a local business. It can increase your conversion rates.
However, for guaranteed, accurate results, you only need to test one aspect at a time. This can be achieved by splitting the email list in two and then sending the same email to both groups with only minor changes. The most successful posts can then be used in future campaigns.
Optimize your email for mobile users
With the increasing number of mobile users around the world, it is very likely that most of your subscribers would open their emails on a mobile device. Therefore, it is important to optimize your emails according to mobile phones. Failure to do so could defeat the whole purpose of local email marketing as the emails you send may end up in the trash. They should be easy to read and eye-catching when read on smartphones and tablets.