Mass marketing, which allows you to sell products in large quantities, requires you to maintain a large amount of inventory.
By producing large quantities of the same product, you can enjoy economies of scale.
As a result, there chile cell phone number list is an advantage in reducing costs at all stages from production to distribution and sales.
④ It has a large influence
Mass marketing techniques make it possible to convey the product image to a larger number of consumers.
People who are highly interested in your company tend to gather information on their own and make purchases, but you will need to actively market to people who are not very interested in your company.
Potential customers who are not particularly interested tend to become motivated to purchase when they see or hear advertisements in commercials and other media.
Another benefit of mass marketing techniques is that they can have a great influence, as they allow you to plant the image of a product in large quantities and frequently, thereby attracting new customers who had no intention of purchasing the product before.
Mass marketing involves producing and selling large quantities of goods, but there are also disadvantages to doing business with an unspecified number of customers.
Here are four disadvantages to using mass marketing.
Cost issues
Diversification of values
Limited range of products and services available
Difficult to measure effectiveness
1) Cost issues
Using a famous celebrity in a TV commercial increases awareness and therefore interest in the product or service.
However, one of the disadvantages of using mass media is that the costs involved are generally enormous.
If you commission a famous director or producer to produce the film, the costs will increase even further.
While there are benefits to achieving the effects of mass marketing, for companies with limited financial means, the heavy cost burden can be a major disadvantage.
②Diversification of values
In recent years, as people's tastes and preferences have become more diverse, consumers tend to prefer products and services that suit them.
Therefore, products or services that show only slight interest are unlikely to lead to purchasing behavior.
Even if a company's mass marketing methods are excellent, if they do not lead to purchasing behavior, there are disadvantages, such as the expense being wasted.