Mobile, along with big data, is one of the long-term trends of the last five years. Now the trend really seems to be coming true. Since 2014, mobile usage has picked up a gear.
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The delivery of content, as well as its presentation, should be geared to the device being used. This means, for example, paying attention to responsive design (yes, I know. I can point the finger at myself here, but it is planned for the next few months). Content should also ideally be geared to the respective output device, e.g. less text on china phone number data mobile devices than in the desktop version. However, one should differentiate here when it comes to the priority of this topic. There are industries and digital offerings where the mobile share is already at 30-40%. But there are also industries where the share is still well under 10%. A look at your own web analysis figures provides information about this. The priorities for this topic should be set accordingly.
The more people are different, the more different their consumption preferences are depending on the type of media. Some people prefer to read a text, others prefer to listen to it, others prefer audio-visual media such as videos. The aim here is to find out which type of media the target groups prefer and to offer them accordingly. Such media diversity can also have a positive effect on the ranking in search engines for documents, not only through the positive user signals .
Development 3: Brand positioning for more attention, better findability and better closing rates
The content shock seems to be becoming a reality, or at least that's what you read everywhere. That's why it's all the more important for companies to position themselves in the market environment as a mouthpiece or authority that people listen to. Strong brands get more attention than unknown brands. In the medium to long term, this way you can stand out from the hodgepodge of content and also convince the algorithms of the major gatekeepers of your own relevance.
Positioning your own brand in subject areas has become increasingly important for rankings in recent years, especially in competitive areas, and will continue to play a decisive role in the future in determining how many terms you can find in a range of topics on Google & Co. Authorities identified by Google in a subject area will find it increasingly easier to achieve top rankings with documents. That's why you should pay attention to combining your own brand with topics in all online and offline marketing activities. In this way, you can create signals in the online and offline areas through cooperations and campaigns that generate demand in the form of search queries for your own brand terms in combination with topics and products. For example, Zalando sneakers. If this type of search query occurs frequently, it is easy for Google to recognize that Zalando must be an authority in the field of sneakers. You can find out more about brands and SEO in this article at Aufgesang :