Facebook Advertising with Facebook Ads: Basic Information & How It Works
Posted: Thu Jan 30, 2025 6:49 am
In this article, I would like to give an overview of the basics of advertising on Facebook. I would rather not go into the operational details, but answer questions that are important before starting to develop a strategy: What can I advertise on Facebook? What can the ads look like and who can I actually reach with them? What are the requirements for advertising on Facebook?
Table of contents [ Hide ]
1 What is Facebook Advertising?
2 What can I promote on Facebook?
3 What can Facebook Ads look like?
4 Who can I reach with Facebook Ads?
5 What are the requirements to advertise on Facebook? (aka What does the customer need to do?)
What is Facebook Advertising?
Facebook advertising is a form of social advertising or social media advertising on the social network Facebook. Billing is usually via pay per click or per thousand contacts ( CPM ). Facebook advertising is suitable for both product advertising and content distribution .
What can I promote on Facebook?
When you start a new campaign, as with all other advertising armenia phone number data measures, you always have to think about what the goal should be beforehand. With Facebook Ads , this means choosing one of the following:
target selection
What can Facebook Ads look like?
The campaign goal also determines the ad format and thus the design options for the advertising message. Here, it is important to consider which image formats are most optimal, how many characters or which call-to-action button are available.
The placement of the ads also plays an important role in the display of ads. For all formats except app installations, the display is possible in the mobile news feed, the desktop news feed and also in the right column of the news feed. The mobile news feed has a very wide reach and users are very keen to click here. But at the same time, this means caution for performance-oriented campaigns, as the willingness to buy on mobile devices is not as high as on desktop computers. This can quickly lead to undesirably high costs per conversion . In my previous work with Facebook Ads, I have found that performance-oriented campaigns are only really worthwhile if there is an increased willingness to buy the product on other channels too.
I would advise against placing ads on the right side of the news feed, as this is almost outside the user's field of perception and therefore generates little attention.
The Facebook Ads Guide offers a wonderfu
Table of contents [ Hide ]
1 What is Facebook Advertising?
2 What can I promote on Facebook?
3 What can Facebook Ads look like?
4 Who can I reach with Facebook Ads?
5 What are the requirements to advertise on Facebook? (aka What does the customer need to do?)
What is Facebook Advertising?
Facebook advertising is a form of social advertising or social media advertising on the social network Facebook. Billing is usually via pay per click or per thousand contacts ( CPM ). Facebook advertising is suitable for both product advertising and content distribution .
What can I promote on Facebook?
When you start a new campaign, as with all other advertising armenia phone number data measures, you always have to think about what the goal should be beforehand. With Facebook Ads , this means choosing one of the following:
target selection
What can Facebook Ads look like?
The campaign goal also determines the ad format and thus the design options for the advertising message. Here, it is important to consider which image formats are most optimal, how many characters or which call-to-action button are available.
The placement of the ads also plays an important role in the display of ads. For all formats except app installations, the display is possible in the mobile news feed, the desktop news feed and also in the right column of the news feed. The mobile news feed has a very wide reach and users are very keen to click here. But at the same time, this means caution for performance-oriented campaigns, as the willingness to buy on mobile devices is not as high as on desktop computers. This can quickly lead to undesirably high costs per conversion . In my previous work with Facebook Ads, I have found that performance-oriented campaigns are only really worthwhile if there is an increased willingness to buy the product on other channels too.
I would advise against placing ads on the right side of the news feed, as this is almost outside the user's field of perception and therefore generates little attention.
The Facebook Ads Guide offers a wonderfu