Introducing "lead nurturing" for BtoB companies! We explain the meaning, purpose, and methods
2022-10-17 10:32
"Lead nurturing" is an armenia cell phone number list effective marketing strategy for BtoB companies. Although domestic companies are working on "new business development" and "potential customer acquisition," many have not yet started lead nurturing. This article provides a thorough explanation of lead nurturing for BtoB companies, including its meaning, purpose, specific methods, and recommended marketing automation tools. This article is recommended for those who are currently engaged in BtoB lead generation and are interested in BtoB lead nurturing.
What is the meaning and purpose of BtoB lead nurturing?
The meaning and purpose of BtoB lead nurturing is to nurture potential customers.
From here, we will introduce specific measures, basic information about lead nurturing, and representative methods.
First of all, what is lead nurturing?
Lead nurturing is a marketing strategy. Simply put, it means nurturing potential customers.
Specifically, by continuously providing information to potential customers, you can increase their opportunities to come into contact with your products and services, motivating them to purchase.
Other marketing techniques that fall under lead nurturing include:
After understanding the interests of potential customers, send them email newsletters and direct mail.
Conduct content marketing to enrich web content
Hold seminars and link them to emails and owned media
Why lead nurturing is gaining attention
So why is this "lead nurturing" attracting attention among B2B companies?
There are two reasons why it is attracting attention:
Tighter lead purchasing process
Increase in abandoned leads
Tighter lead purchasing process
In today's world, where the Internet is widespread, it has become easy to obtain and share the information you want. This has significantly increased the time it takes to gather information before negotiating with a sales representative, and as a result, it has become longer to receive an order.
Another reason is that the overwhelming increase in lead generation methods such as white paper downloads and comparison sites has led to an increase in the proportion of low-quality leads that do not result in sales.