SMS vs. email marketing — what does the email list of australia latter have to offer? It is an extremely flexible form of communication. It offers huge possibilities in terms of what can be included in the messages sent. In addition to text (formatted in almost any way, including the selection of fonts and, among other things, the size and color of the text), these are often images, videos or GIFs. Marketers are keen to use links, including in the form of buttons, to encourage users to take a specific action.
Are you just starting out with email marketing and are afraid of creating a message template from scratch? Consider using ready-made templates that only require content (graphics, text) but already have the appropriate structure. On the mProfi platform, you will find a number of useful templates, created with specific occasions (e.g. holidays) and industries in mind. This will ensure high quality and professionalism of communication, from your very first marketing email.
What's more, emails can pay off not only shortly after they're sent, but even in the long run. For example, if we run a newsletter with advice for other industry professionals, they may want to come back to them. This is all the easier because email boxes allow you to easily save, filter, and sort messages. SMS messages are more often used for ongoing communication and usually only work at a given moment (but at the same time they're a great solution when you want the recipient to react quickly).
Email Marketing vs SMS Marketing – What Are the Disadvantages?
There are no perfect solutions in marketing, or in business in general. When comparing email marketing vs. SMS marketing , it is worth noting the disadvantages of these forms of communication.
In the case of the former, standing out from the crowd can be a big problem. The email inboxes of campaign recipients can fill up very quickly, so there is no guarantee that every message will be read. According to research conducted by OptinMonster, as many as 47% of email recipients base their decision on the title of the message alone. A catchy, engaging title is therefore the key to success.
You also have to deal with the challenges of the spam filter in your mailboxes. One false move can cause messages to end up in spam folders instead of inboxes. In such a situation, the open rate will drop dramatically. But don't worry: there are ways to reduce this problem. Some mailing tools, such as mProfi, allow you to run spam tests as part of creating a campaign.