We all know that having a website is not enough. Some clients come to us with a serious problem: They have a website but no visitors, or if they do, they only get a few.
We guarantee that this is a constant concern even in our company, Acorespro.
In this article, we will open up to our readers and share some strategies that can be implemented to increase the number of visits. These factors/practices will make the difference between your website being in the top positions or not even appearing on the first page.
Remember: There are no easy ways when it comes to getting visitors to your website. There is always a need for a financial investment – paying someone outside the company to do it – or time : you do it yourself or have someone in your company do it.
When we think about a company website we need to consider two things:
1. Volume
There are several company websites in the Azores with few visits per month. The example below shows a website for a company in São Miguel, in the tourism sector, which has no visits at all.
2.Quality
There is no point in having 1000 people visiting your website per month if these people are not your buyers, your audience.
This lack of quality is due to several things, namely the type of words linkedin data that are being ranked on Google and by “mistakenly” people arrive at your site. The screenshot below is from an online store – an Acorespro client – where you can see that there is a direct relationship between the number of keywords and the number of monthly visits: 15,256. The best part: All of these visits are organic results, that is, not paid.
Bonus Tip: Want to know how many visitors your website gets? Check out Ubersuggest.
So what can you do to get more visitors to your company website?
1.WORK ON THE SITE’S SEO – GOOGLE SEARCH
One of the ways to get visits to your website for free is through the keywords that are on your website.
People search on Google for a topic associated with a keyword. Since there is already SEO work implemented on your website, it will appear well positioned for this person. There is a direct relationship between the search and the content of the website.
A great way to attract a good number of visitors is through a blog. Creating written content, copywriting, will be the most dynamic area of your website.
acorespro blog
The advantage of a blog on a website is that if the content is really good it will continue to receive visits for free .
Remember: This is a job that requires constant attention. SEO work is never finished in the absolute sense.
2.SOCIAL NETWORKS
Social media should be seen as a means of generating brand awareness, but primarily as a means of mediation for your website.
2.1.Facebook Page
3 simple ways to direct people to your website through your Facebook Page:
2.1.1. Use the about section
2.1.2. Use publications and promote your website
2.1.3. Via the button at the top of the Page
The button that most pages have predefined is the “Send Message” button. Depending on the business needs, this button can be customized with the link to your website.
2.2. Instagram:
There is only one place on Instagram, in the bio, where you can put a clickable link. Make the most of it to get more visitors. If you use links in your posts, they will not be clickable.