SEO Moz QR Code QR Codes and Local Search My first reaction

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To this program was, as I suspect has been the case with a lot of people, ‘that’s kinda cool, but a little gimmicky’. Yet as I have become more familiar with the program, it’s clear that it might have serious implications for local search. The first hint that this is the case is the manner with which Google decided which companies would receive the decals.


Their formula for the top 100,000+ Favorite russia email list Places was based largely on user interaction with local listings, including how many people searched for driving directions to a given location. Some have argued that this may have unintended consequences: certain types of businesses are likely to receive a phone call from potential visitors rather than more-easily tracked user engagement with Google. Or, certain businesses’ clientele may be less keen on using Google Maps for directions. As a result, these businesses are unintentionally penalized by the company’s formula for PlaceRank.




Like web search, the structure of the system may be limited in determining the actual popularity, community standing, or other relevant factors in determining the popularity of a given business. Extending this line of thought, it is very likely that Google will continue to determine PlaceRank at least in part by user interaction with a company’s local listing. If the QR codes program takes off, that will mean that businesses whose code is scanned more often will have an inherent PlaceRank advantage moving forward.