Love-hate relationship SEO vs. SEA: Why SEO and AdWords belong together
Posted: Thu Jan 30, 2025 3:53 am
If you had asked many SEOs 5 years ago what they thought of Google AdWords, you would have received the answer: "Adwords? I don't pay money for clicks." These answers were actually given and not infrequently. But times have changed. Many formerly pure SEO service providers have now included Google AdWords in their service portfolio. Google AdWords has also gained a lot of presence at major conferences such as the SMX in the last two years. The following article will explain why the former rejection has become at least a love-hate relationship and why SEO and AdWords make sense when used together.
1 Uncertainty caused by panda and penguin
1.1 Synergy effects SEO and SEA
1.2 Page title and snippet optimization
1.3 Validation of search volume
1.4 Keyword evaluation with conversion data
1.5 Keyword mapping helpful for SEA campaign structure
1.6 Use the placement report of display campaigns for SEO link source research
1.7 For which keywords only SEO, only SEA, when both?
1.8 Dominating the SERPs through Google AdWords and SEO
Uncertainty caused by panda and penguin
With the Panda update and, at the latest, the Penguin update, the SEO hardliner community has realized that such procedures no longer lead to secure ranking improvements. Since then, SEO has lost scalability belarus phone number data and it is no longer so easy to make predictions as to whether top rankings can be achieved at all. However, since everyone likes the need for security and control, a "safe constant" is needed to ensure visitors, orders and leads in a scalable manner, especially when Google has launched a penalty campaign. And that is where Google's previously unpopular cash cow, AdWords, takes on a whole new meaning.
Basically, the processes and working methods for search engine optimization and Google AdWords optimization are different. Keyword research is undoubtedly the biggest common denominator. But SEA campaigns provide valuable information, especially for search engine optimization .
Synergy effects SEO and SEA
With the option of integrating the Webmaster Tool data into the AdWords interface (more on this: Google links SEO and AdWords data in a new report ), Google has made it much easier to link AdWords and SEO data. But AdWords data in particular often offers untapped potential for search engine optimization.
1 Uncertainty caused by panda and penguin
1.1 Synergy effects SEO and SEA
1.2 Page title and snippet optimization
1.3 Validation of search volume
1.4 Keyword evaluation with conversion data
1.5 Keyword mapping helpful for SEA campaign structure
1.6 Use the placement report of display campaigns for SEO link source research
1.7 For which keywords only SEO, only SEA, when both?
1.8 Dominating the SERPs through Google AdWords and SEO
Uncertainty caused by panda and penguin
With the Panda update and, at the latest, the Penguin update, the SEO hardliner community has realized that such procedures no longer lead to secure ranking improvements. Since then, SEO has lost scalability belarus phone number data and it is no longer so easy to make predictions as to whether top rankings can be achieved at all. However, since everyone likes the need for security and control, a "safe constant" is needed to ensure visitors, orders and leads in a scalable manner, especially when Google has launched a penalty campaign. And that is where Google's previously unpopular cash cow, AdWords, takes on a whole new meaning.
Basically, the processes and working methods for search engine optimization and Google AdWords optimization are different. Keyword research is undoubtedly the biggest common denominator. But SEA campaigns provide valuable information, especially for search engine optimization .
Synergy effects SEO and SEA
With the option of integrating the Webmaster Tool data into the AdWords interface (more on this: Google links SEO and AdWords data in a new report ), Google has made it much easier to link AdWords and SEO data. But AdWords data in particular often offers untapped potential for search engine optimization.