How to make money on a VKontakte group in 2024
Posted: Wed Jan 29, 2025 10:11 am
There is no single answer. It all depends on many factors, here are some of them:
Competition. The more competitors you have, the harder it will be to build an audience and get advertisers to pay good rates for integrations. Niches with few good communities win, but there are almost none left.
Reach. The larger the audience, the more money monetization can bring. This rule works for any platform, not just VKontakte. Conventionally, for posting in a group with a thousand subscribers, they will pay much less than for posting in a public with a million-strong audience.
Group format. The size of earnings also depends on this. For example, entertainment publics can be monetized in a couple of ways. And groups that are created to pump up a personal brand will suit more monetization methods.
Investments. There is a simple law: the more you invest in the development of the community, the higher the return can be. Therefore, earnings depend on investments. Without them, it is almost impossible to promote the community to at least several thousand subscribers - it will take more than one month.
Therefore, it is not worth focusing on how much others earn.
They publish different cases. For example, there are groups line data with 5-10 thousand subscribers. They are run by enthusiasts: they post themselves, respond to comments, negotiate integrations. And they receive a conditional 500-1000 rubles per month from advertising.
And there are entire networks of publics, in which communities work on different topics. Many specialists work on them: someone attracts advertisers, someone is engaged in the design of communities, someone - the creation and publication of content. The revenue of such networks can be 2-3 million rubles per month.
5 ways to make money on VK groups
There are five ways to make money on a VK group. Let's look at each of them in more detail and give examples of how it might look.
Monetization through advertising
The most popular way to monetize VKontakte is to sell advertising. You can sell it in three ways: on the market platform, directly to advertisers, or in RSVK .
The market platform is essentially an advertising exchange inside VKontakte. You can add a community to the public directory and offer advertisers placement. From the advertiser's side, the platform also looks like an exchange: there is a list of groups, their statistics, placement cost and search by filters.
Competition. The more competitors you have, the harder it will be to build an audience and get advertisers to pay good rates for integrations. Niches with few good communities win, but there are almost none left.
Reach. The larger the audience, the more money monetization can bring. This rule works for any platform, not just VKontakte. Conventionally, for posting in a group with a thousand subscribers, they will pay much less than for posting in a public with a million-strong audience.
Group format. The size of earnings also depends on this. For example, entertainment publics can be monetized in a couple of ways. And groups that are created to pump up a personal brand will suit more monetization methods.
Investments. There is a simple law: the more you invest in the development of the community, the higher the return can be. Therefore, earnings depend on investments. Without them, it is almost impossible to promote the community to at least several thousand subscribers - it will take more than one month.
Therefore, it is not worth focusing on how much others earn.
They publish different cases. For example, there are groups line data with 5-10 thousand subscribers. They are run by enthusiasts: they post themselves, respond to comments, negotiate integrations. And they receive a conditional 500-1000 rubles per month from advertising.
And there are entire networks of publics, in which communities work on different topics. Many specialists work on them: someone attracts advertisers, someone is engaged in the design of communities, someone - the creation and publication of content. The revenue of such networks can be 2-3 million rubles per month.
5 ways to make money on VK groups
There are five ways to make money on a VK group. Let's look at each of them in more detail and give examples of how it might look.
Monetization through advertising
The most popular way to monetize VKontakte is to sell advertising. You can sell it in three ways: on the market platform, directly to advertisers, or in RSVK .
The market platform is essentially an advertising exchange inside VKontakte. You can add a community to the public directory and offer advertisers placement. From the advertiser's side, the platform also looks like an exchange: there is a list of groups, their statistics, placement cost and search by filters.