The digital gold rush mood is over. The days when "being online" was a guarantee of success are history. Simply having an innovative offer is not enough to succeed in the digital market. The added value of the solutions for the potential customer must be conveyed, trust and sympathy must be gained and the right communication channels must be chosen to communicate these messages at the right time and in the right place. (Keywords: touchpoints and customer journey . More on this below).
B2C companies that have so far missed the digitalization transition and new companies that want to enter existing markets have to find their niche and be content with it to begin with. In addition, based on the position of the digital competition, it should be carefully considered whether digital market entry makes sense with the current offering. If not, the offering and target groups should be fundamentally questioned. In many B2B sectors, however, especially when it comes to non-digital products, the situation looks even more positive. German medium-sized companies in particular seem to be just waking up from their digital hibernation.
Development 2: Content and presentation tailored to the output devices & consumption preferences
Mobile, along with big data, is one of the long-term trends of the last five years. Now the trend really seems to be coming true. Since 2014, mobile usage has picked up a gear.
The delivery of content, as well as its presentation, should be geared to colombia phone number data the device being used. This means, for example, paying attention to responsive design (yes, I know. I can point the finger at myself here, but it is planned for the next few months). Content should also ideally be geared to the respective output device, e.g. less text on mobile devices than in the desktop version. However, one should differentiate here when it comes to the priority of this topic. There are industries and digital offerings where the mobile share is already at 30-40%. But there are also industries where the share is still well under 10%. A look at your own web analysis figures provides information about this. The priorities for this topic should be set accordingly.
The more people are different, the more different their consumption preferences are depending on the type of media. Some people prefer to read a text, others prefer to listen to it, others prefer audio-visual media such as videos. The aim here is to find out which type of media the target groups prefer and to offer them accordingly. Such media diversity can also have a positive effect on the ranking in search engines for documents, not only through the positive user signals