Newbies to link building tend to try different formats when pursuing their goals, although most of them chose long-form articles and press releases as their primary way of getting backlinks.
Content for Link Building Strategies - Professional Preferences
As they gain experience, they dare to study and research.
Those with advanced knowledge of link building prefer the popular long-form formats.
At this stage, link building specialists seem to be brave enough to take a risk with a relatively complicated type of content, as it significantly increases their chances of success.
Content for Link Building Strategies - Expert Preferences
Among link building experts, we can see a italy phone number certain variety of favorite formats.
Nearly half of link building gurus prefer longer formats and still rely on research, despite it being slower and more complicated.
The rest of the formats included in the study decreased slightly.
Claiming mentions that have not linked to your website is a simple strategy, as you are requesting that they link to an existing mention of your brand. It should be noted that it requires a bit of work to find these mentions.
Recovering lost links is also another good strategy, but keeping track of the growing number of links can be time-consuming, especially if the link was lost a long time ago.
Link roundups and resource pages can be a good substitute for referral traffic. These regular industry best roundups cover the best content in the industry. The competition for links can be relatively high, but if you do manage to get them, you can have your target audience in the palm of your hand.
Product reviews are also a source of good evergreen links. Identify trusted blogs or websites that have product review sections and are closely related to your business (use competitor analysis to identify them) and contact the owners to ask them to publish reviews with your products.
Guest posting for links is considered controversial by some but it works well, especially if you put in the work and provide high-quality content.
Promoted posts may seem expensive, but they can also seriously boost your brand awareness. The return on investment will come if you get the right influencers and opinion leaders.
Currently, finding and reaching out to bloggers who mention your content works the same way as inviting food critics to try your dishes and will only work if the content you offer them is truly exceptional.
The impact of link building experience on content format choice
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