Most marketing automation platforms combine several tools with the following application areas.
CRM synchronization and CRM integration
web analytics
workflow and process management
Lead management or lead nurturing in the form of lead scoring, funnel management and communication
Content Management
Social monitoring and publishing
email marketing
A marketing automation tool consists of many different blocks and modules that can be put together individually and adapted to specific needs.
How much does good marketing automation software cost?
Software solutions range from around €900 to around €2,200 per month. Enterprise solutions such as sitecore , the Adobe Marketing Cloud or Oracle Marketing Cloud can also be significantly more expensive . Depending on the size of the company and the individual use, the cheaper solutions or an enterprise solution make sense. With enterprise solutions, the marketing austria phone number data automation functions are usually embedded in a complete content management system such as sitecore or part of a complete range of tools for word processing, image processing, conversion optimization... such as with the Adobe Marketing Cloud.
The costs for marketing automation software are usually made up of the following components:
setup costs for implementation
License costs based on number of users and
License costs based on number of contacts
setup costs for marketing automation tools
setup costs for marketing automation tools
No two companies are the same, and online marketing automation tools must be adapted to the specific needs of each customer each time. The cost of onboarding varies between €400 and €4,000 for different providers, depending on the package offered.
When researching marketing automation solutions, interested parties should always consider the time required for strategy development and the creation of a circuit diagram for the automation process or campaign automation process. This is where agencies like Aufgesang can help.
We are also happy to provide you with advice and support when selecting suitable marketing automation software.
Summary – this is what a marketing automation tool must have:
The most important advantages of marketing automation:
Marketing automation offers a high optimization potential and, with the right technology, more effective and targeted communication.
Improved targeting of messages and thus the generation of high-quality leads. Sales can use the information provided more profitably.
Time and cost savings for sales
reduction of personnel costs
strengthening customer relationships and contacts
increase the conversion rate
Faster sales growth