consideration phase
Posted: Wed Jan 29, 2025 9:12 am
In the consideration phase, the target group has a specific need, not only for a solution to a problem, but also for a (paid) solution in the form of a product. Here, the focus is no longer on the problem, but on the solution. Let's take Martin's example further:
In his research on the topic of losing weight, Martin came across various blogs and magazine articles that deal with nutrition and sport. Since he read that regular jogging is not only good for losing weight, but also helps prevent cardiovascular problems, he decided to go running regularly every week. He needed running shoes.
Martin moves on to the next phase of the This puts Martin in the consideration phase.
In the consideration phase, people are really open to product-related advertising for the first time. With initial information on possible costs and other parameters that are important for the purchase option, the need groups from the target groups will often also emerge in this phase.
Preference Phase
In the preference phase, the decision to invest in a specific solution is made. In this phase, the customer groups put together the relevant set and compare the individual offers. The relevant set is the selection pakistan phone number data of products and brands that have gained the trust of a consumer and are firmly anchored in the brain as a purchase option. In this phase, people are particularly open to product-related advertising and sales can also find initial points of contact.
Martin has now researched the different types of running shoes on the Internet and went to a professional running shop for advice. He was able to identify three running shoe models that are perfect for him and his project. Before he decides which of these running shoes to buy, he wants to find out about offers and other providers online and compare them with each other. Martin looks online at various shops that have his favorite running shoe models in their range using Google Shopping and Amazon. Two shops are included in his relevant set that he finds trustworthy based on their appearance. He had already noticed both shops positively during his research because they were both able to answer some of his important questions in advance. The first shop is also offering a voucher promotion, and the other shop has one of his favorite shoe models on sale at a discount.
From the perspective of an online shop for sporting goods, Martin is now entering the purchase phase. Those who have come into contact with the potential customer through as many touchpoints as possible in the preceding stages and have been remembered positively have a better chance of being included in the relevant set. In the preference phase, a potential customer decides which provider he will start the sales process with and thus move on to the purchase phase.
purchase phase
The decision is made in the purchase phase. Only contractual circumstances, payment terms or the difficulties of a sales process stand in the way of the deal being concluded. Care should therefore be taken to make the deal as easy as possible for the recipient who is currently willing to buy.
Martin chose the first shop with the voucher promotion because a banner reminded him of the running shoe and the associated offer. He puts one of his favorite running shoes in the shopping cart and enters his contact and shipping details. In the last step of the sales process, his voucher code is not accepted. Annoyed, Martin switches to the second preferred online shop and buys there.
This shows how annoying it is to lose a customer during this phase and how you can lose your customer in an avoidable way.
after-sales phase
The after-sales phase is the big phase that is all about product quality and service. If expectations are not met here, the newly acquired customer can quickly be lost again. How long this phase lasts depends on the product.
Martin wants to start running as soon as possible and is longing for his new running shoes. The stated shipping time is two to three days. The shoes arrive after three days as promised. Martin opens the shoe box and immediately puts on his running shoes and sets off for his first 5 kilometer run. Completely out of breath, Martin returns home after the 30-minute run. His toes and heels hurt. The shoe is obviously smaller and is therefore unfortunately too small. Annoyed that he did not check beforehand whether the shoe fits, he is worried about whether he can even exchange the shoe that is too small. The shoes have already become a bit dirty due to the wet January weather. He immediately calls the online shop to clarify the matter. The nice lady on the service phone reassures him that it is not a problem. The shoes are picked up the next day and two days later Martin has the right shoes.
In his research on the topic of losing weight, Martin came across various blogs and magazine articles that deal with nutrition and sport. Since he read that regular jogging is not only good for losing weight, but also helps prevent cardiovascular problems, he decided to go running regularly every week. He needed running shoes.
Martin moves on to the next phase of the This puts Martin in the consideration phase.
In the consideration phase, people are really open to product-related advertising for the first time. With initial information on possible costs and other parameters that are important for the purchase option, the need groups from the target groups will often also emerge in this phase.
Preference Phase
In the preference phase, the decision to invest in a specific solution is made. In this phase, the customer groups put together the relevant set and compare the individual offers. The relevant set is the selection pakistan phone number data of products and brands that have gained the trust of a consumer and are firmly anchored in the brain as a purchase option. In this phase, people are particularly open to product-related advertising and sales can also find initial points of contact.
Martin has now researched the different types of running shoes on the Internet and went to a professional running shop for advice. He was able to identify three running shoe models that are perfect for him and his project. Before he decides which of these running shoes to buy, he wants to find out about offers and other providers online and compare them with each other. Martin looks online at various shops that have his favorite running shoe models in their range using Google Shopping and Amazon. Two shops are included in his relevant set that he finds trustworthy based on their appearance. He had already noticed both shops positively during his research because they were both able to answer some of his important questions in advance. The first shop is also offering a voucher promotion, and the other shop has one of his favorite shoe models on sale at a discount.
From the perspective of an online shop for sporting goods, Martin is now entering the purchase phase. Those who have come into contact with the potential customer through as many touchpoints as possible in the preceding stages and have been remembered positively have a better chance of being included in the relevant set. In the preference phase, a potential customer decides which provider he will start the sales process with and thus move on to the purchase phase.
purchase phase
The decision is made in the purchase phase. Only contractual circumstances, payment terms or the difficulties of a sales process stand in the way of the deal being concluded. Care should therefore be taken to make the deal as easy as possible for the recipient who is currently willing to buy.
Martin chose the first shop with the voucher promotion because a banner reminded him of the running shoe and the associated offer. He puts one of his favorite running shoes in the shopping cart and enters his contact and shipping details. In the last step of the sales process, his voucher code is not accepted. Annoyed, Martin switches to the second preferred online shop and buys there.
This shows how annoying it is to lose a customer during this phase and how you can lose your customer in an avoidable way.
after-sales phase
The after-sales phase is the big phase that is all about product quality and service. If expectations are not met here, the newly acquired customer can quickly be lost again. How long this phase lasts depends on the product.
Martin wants to start running as soon as possible and is longing for his new running shoes. The stated shipping time is two to three days. The shoes arrive after three days as promised. Martin opens the shoe box and immediately puts on his running shoes and sets off for his first 5 kilometer run. Completely out of breath, Martin returns home after the 30-minute run. His toes and heels hurt. The shoe is obviously smaller and is therefore unfortunately too small. Annoyed that he did not check beforehand whether the shoe fits, he is worried about whether he can even exchange the shoe that is too small. The shoes have already become a bit dirty due to the wet January weather. He immediately calls the online shop to clarify the matter. The nice lady on the service phone reassures him that it is not a problem. The shoes are picked up the next day and two days later Martin has the right shoes.