When it is necessary to develop a logo for a website, it is necessary to take into account compatibility with different gadgets. As a rule, they can differ significantly from each other in screen size (diagonal) and resolution. These characteristics determine how websites with adaptive design will be displayed. For example, the logotype, if it was created without taking into account the implementation in an adaptive environment and scaling capabilities, will most likely suffer from the layout for a smartphone. The logo will be compressed so that it can fit into the space allocated for it.
However, there are brands that feel great in adaptive web spaces. Their logos were carefully designed specifically with the view of how they will look in different sizes in mind. You probably already know that the best logos are simple and flexible, with many formats and layout variations (vertical, horizontal, in one and two lines). And when a web design for a site with adaptive layout for a certain device is created, the logo fits easily into the space allocated for it. When developing a guideline, we always take into account and create japan whatsapp number list different versions of the logo.
If earlier in our design studio we optionally offered clients simplified versions of the logo for the site or recording on small-sized media, now we can confidently say that in the current 2023 this is one of the main trends in the creation of logos.
Logo for the site. Responsive logos for responsive web design
In this article, we will take a closer look at why simple shapes, flexibility, and versatility in logo design have become so important. Undisputed trendsetters: Twitter, Facebook, Spotify, and Google, are improving and certainly simplifying graphic elements of logos in response to the introduction of responsive designs and the ever-growing influence of the gadget market. There is much to learn from them. By the way, don't miss the article on card design , which has already become something more than just a 2018-2020 trend. This trend is only developing and does not think of fading away.
Basic facts
The human brain is surprisingly wisely designed. It remembers simple shapes much easier than complex ones. It is simplicity and conciseness that often embody a quality logo. By the way, almost all successful and professional logos are distinguished by simplicity. Read more about the influence of the logo shape on the psychological perception of the logo in this article .
This was known long before the widespread use of responsive web designs. Take a look at the very first Apple logo from 1976, created by Ron Wayne. It was even too creative and sophisticated, which is not surprising for an engineer. The following year, it was forced to be replaced.