Recipients should mark your SMS with a check mark in their minds - "Don't forget to go to N, there's a cool promotion going on there!" Nobody likes meaningless spam. If some change in your service does not benefit consumers, don't bother them with such trifles.
2. Send thoughtful SMS. It would be a mistake to think that the scheme "Product-Price-Come" is the most effective thing that can be invented in SMS marketing. Think about what you will interest customers with, and send it to them. The key word is "think about it".
3. Use language that your audience understands. Sending a message full of slang to older people risks being misunderstood and ignored. It’s better to target your audience and send different messages to everyone.
4. Brevity and specificity are your everything! Give clear information in SMS so that the person understands everything the first time. Preferably, as briefly as possible - without flowery phrases and complex sentences. This is not a blog after all.
5. Never - never! - ignore the time of sending SMS. You can namibia phone number data immediately cross the client off all lists if the message arrived at night when he was sleeping. Apart from irritation, such messages will not cause anything. Track the time of receiving SMS when sending messages and take into account that daily SMS traffic can be very large, and your message will arrive with a delay.
A Real SMS Marketing Success Story
The local chain of children's goods stores used SMS-mailing. However, it used the standardized scheme "Product-Price-Come".
In order to improve efficiency, managers studied many marketing sources, after which they came to an understanding of how to build a mailing list.
The four-touch model was used. The sms marketing technology included three elements:
Proposal or offer;
Deadline (by time and/or quantity);
Call to action.
A decision was made to prepare a special event to test the concept. All aspects of the event were written down and analyzed in detail, all personnel were warned and trained. The event was scheduled for Saturday.
Thursday
An announcement of the promotion was sent to the customer base with the following text:
"1000 items at wholesale price. Only on Sat-Sun, hurry!"
The campaign was announced in advance, based on the fact that recipients usually plan their weekend leisure time in advance, so it is necessary to get into their diary as early as possible.