The CTA element creates anticipation
Posted: Wed Jan 29, 2025 6:59 am
People have an innate tendency to expect certain events: we assume that the alarm will ring in the morning, that our email inbox will be overflowing with emails, that there will certainly be a traffic jam on the way home from work, etc.
Expectation is concentrated in the most primitive and basic part of the brain - the cerebellum.
brain
Some interesting facts about anticipation:
in most cases our expectations are embellished;
the process of anticipation gives the same iran phone number data positive emotions as the actual experience of getting what you want;
The human mind is prone to expect positive events - positive experiences stored in the subconscious replace negative ones.
There are several effective methods for creating a sense of anticipation:
Tell a story
Marketer Tommy Walker wrote the following in one of his articles:
It wasn't the CTA that prompted me to sign up for Facebook, but the story that preceded it.
From a psychological point of view, a landing page is a kind of narrative: the headline is the introduction, the events unfold in the sales text, and the call to action button is the culmination that the human mind expects.
As a literary object, the CTA would occupy the peak point of Gustav Freytag's pyramid, which displays the main elements of plot development.
Expectation is concentrated in the most primitive and basic part of the brain - the cerebellum.
brain
Some interesting facts about anticipation:
in most cases our expectations are embellished;
the process of anticipation gives the same iran phone number data positive emotions as the actual experience of getting what you want;
The human mind is prone to expect positive events - positive experiences stored in the subconscious replace negative ones.
There are several effective methods for creating a sense of anticipation:
Tell a story
Marketer Tommy Walker wrote the following in one of his articles:
It wasn't the CTA that prompted me to sign up for Facebook, but the story that preceded it.
From a psychological point of view, a landing page is a kind of narrative: the headline is the introduction, the events unfold in the sales text, and the call to action button is the culmination that the human mind expects.
As a literary object, the CTA would occupy the peak point of Gustav Freytag's pyramid, which displays the main elements of plot development.