What about signing the input field inside itself?
Posted: Wed Jan 29, 2025 6:58 am
Michael compared two variations of form placement. In the first case, it was located “above the fold.” The second version of the landing page began with a description of the services offered, and the opt-in form was located below. As a result, the second version of the landing page provided a significantly higher level of traffic conversion (the difference was 304%).
"The call to action should be positioned so that it complements the user's decision-making process."
One of the important factors when choosing the location of the CTA is the complexity of your offer. If your offer requires comments, do not immediately demand active actions from the user. Give them the necessary information and time to digest it. If the essence of your offer is extremely clear, you can try placing the call to action "above the fold."
Are you worried that a potential client might simply not reach your lead form if it’s located “below the fold”? Use visual cues to nudge the user in the right direction.
A Guide to Lead Form Optimization
Split Test #2: Form Configuration
Have you ever wondered how best to arrange the headings belarus phone number data of survey items? If not, you might want to check out the results of a study described by UX expert Luke Wroblewski.
The study used eye tracking, a technology that allows tracking the user's gaze across a website. The results of the experiment are given below.
eye tracking
eye trackingeye tracking
The study revealed the trajectory of the gaze and the main points of its fixation. As a result, Wroblewski came to the conclusion that the title of the questionnaire items is best placed above the input field, and here's why:
Labels placed directly above the input fields save the user from having to look at each of these elements separately.
Names located to the side of input fields require more eye fixations and complicate the process of perceiving information.
If you still want to place the labels on the side of the input fields, use right alignment instead of left alignment.
Sure, it would save space on the landing page. However, an inexperienced user might click on such a field and forget what they were supposed to enter. In addition, the user might mistake such a field for already filled in.
Finding the optimal configuration for a lead form is not an easy task, but with the help of modern testing methods, you will achieve your goal.
"The call to action should be positioned so that it complements the user's decision-making process."
One of the important factors when choosing the location of the CTA is the complexity of your offer. If your offer requires comments, do not immediately demand active actions from the user. Give them the necessary information and time to digest it. If the essence of your offer is extremely clear, you can try placing the call to action "above the fold."
Are you worried that a potential client might simply not reach your lead form if it’s located “below the fold”? Use visual cues to nudge the user in the right direction.
A Guide to Lead Form Optimization
Split Test #2: Form Configuration
Have you ever wondered how best to arrange the headings belarus phone number data of survey items? If not, you might want to check out the results of a study described by UX expert Luke Wroblewski.
The study used eye tracking, a technology that allows tracking the user's gaze across a website. The results of the experiment are given below.
eye tracking
eye trackingeye tracking
The study revealed the trajectory of the gaze and the main points of its fixation. As a result, Wroblewski came to the conclusion that the title of the questionnaire items is best placed above the input field, and here's why:
Labels placed directly above the input fields save the user from having to look at each of these elements separately.
Names located to the side of input fields require more eye fixations and complicate the process of perceiving information.
If you still want to place the labels on the side of the input fields, use right alignment instead of left alignment.
Sure, it would save space on the landing page. However, an inexperienced user might click on such a field and forget what they were supposed to enter. In addition, the user might mistake such a field for already filled in.
Finding the optimal configuration for a lead form is not an easy task, but with the help of modern testing methods, you will achieve your goal.