The higher this score, the better your link profile. Step 3. Identifying malicious links low-quality backlinks can negatively impact your search engine rankings and lead to search engine penalties. You can identify such links by where they are placed: spammy sites : resources that use oman cell phone number prohibited seo techniques to manipulate search engine results. The content of such sites does not meet eeat (expertise, authority, and reliability) criteria, and the links are placed artificially.
Sites with low da (domain authority) : links from such sites indicate low quality content, which can negatively affect your site's reputation. Links from resources that are not relevant to the topic : irrelevant links spoil the user experience and reduce the level of trust of search engines. Additional verification methods moz spam score : shows the percentage of inbound links from resources that do not meet google's requirements.