Our dedicated email remarketing tool can be useful here, providing post-visit support. With Swedish firm Cervera , we set out to solve the exact scenario described above.
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All users who abandoned their shopping carts were sent a personalized email containing both abandoned carts and product recommendations based on their recent activity on the site.
Such a personal approach led to feedback that allowed the brand to make changes to the checkout process – in this case, the cause of checkout abandonment. Ultimately, this approach served to increase the average order value among those customers who had initially abandoned the site at this late stage.
This case study perfectly illustrates the need to keep the customer experience alive, even after users have left your site.
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AsaduzzamanFoysal
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