Built-in validation is a very effective tool, but it is not always possible to implement it into your resource. However, even in this situation, you can make lead forms more understandable and convenient to fill out. Below are the best practices that will help you cope with this task.
1. Supplement the lead form with short explanatory text (hints)
Tooltips (or microcopy) are small islands of text in small font that add clarity to individual elements of your page. All sorts of instructions on how to fill out lead forms, error messages, instructions, terms, product sri-lanka phone number data descriptions - all of this can be presented as tooltips. In the context of the topic under consideration, microcopy can significantly improve the usability of your lead forms, making them more understandable.
However, the text you place next to the form fields should be as accessible as possible. The Baymard Institute reports that its study of the most successful online stores found that 92% of them were guilty of inadequately describing the fields of the lead form during the order confirmation process.
To avoid confusion, try to be as specific as possible in your hints, as in the example below:
Hints
With short but extremely clear explanations, the developers manage to answer all possible questions from the user: how to write your name, card number and security code. Microtext helps visitors fill out the form faster, with fewer errors.
Joshua Porter, UX Director at Hubspot, also notes the incredible utility of this tool. After learning that users were having trouble filling out their payment information, he added a line of text that said the information they entered into the form had to match the information on their credit cards. After that, the problem went away.