Scalable pricing policy
Posted: Wed Jan 29, 2025 5:28 am
Scalable pricing is your chance to present the value of your product to both small businesses and large companies. It is your path to increasing revenue from customers in the future. A detailed, well-developed pricing policy allows you to avoid potentially painful changes when scaling. 2/3 of companies use tariffs that can be scaled depending on certain criteria.
In some cases, pricing is based on the number of active users (seats). Reflecting this additional complexity on a pricing page is a challenge, especially if you don’t want to overwhelm visitors with obscure metrics or calculations. Many companies use other approaches of varying complexity.
Principles:
Describe very clearly how your rates are scaled. Surprises mexico phone number data in this situation do not please users at all.
Price calculators can be a sign that your pricing strategy is too complicated.
Make every interaction enjoyable: positive emotions here can influence the visitor's decision.
Example 1: Gusto, for a simple slider
There are many examples of interactive sliders. This is a great way to make your pricing page engaging (users interact and play with it) and make your pricing transparent and understandable.
Gusto is a great example: their site allows visitors to use a slider to select the number of people in the party:
Gusto
Link to page: gusto.com/product/pricing
Example 2: Marvel, for built-in rate scaling
Marvel's Team plan is priced based on the number of users. Marvel has built scaling into the plan, allowing visitors to choose the number of users online. No calculators!
In some cases, pricing is based on the number of active users (seats). Reflecting this additional complexity on a pricing page is a challenge, especially if you don’t want to overwhelm visitors with obscure metrics or calculations. Many companies use other approaches of varying complexity.
Principles:
Describe very clearly how your rates are scaled. Surprises mexico phone number data in this situation do not please users at all.
Price calculators can be a sign that your pricing strategy is too complicated.
Make every interaction enjoyable: positive emotions here can influence the visitor's decision.
Example 1: Gusto, for a simple slider
There are many examples of interactive sliders. This is a great way to make your pricing page engaging (users interact and play with it) and make your pricing transparent and understandable.
Gusto is a great example: their site allows visitors to use a slider to select the number of people in the party:
Gusto
Link to page: gusto.com/product/pricing
Example 2: Marvel, for built-in rate scaling
Marvel's Team plan is priced based on the number of users. Marvel has built scaling into the plan, allowing visitors to choose the number of users online. No calculators!