You ask for too much in the early stages
Posted: Wed Jan 29, 2025 5:24 am
Users at the top of the funnel have lower commitment and are more likely to abandon the form than those higher up the funnel. For better ROI in the early stages, focus on transparency of the offer, use social proof , and, as mentioned above, publish open content to persuade the audience.
5. You don’t have a follow-up system and lead nurturing method
If you don’t have follow-up in place , closing your content is a bad bahrain phone number data idea. Otherwise, you’ll waste resources on unsuccessful lead conversion. Make sure you have the following tools set up:
Automatic email distribution. It is necessary to constantly generate new content to maintain relationships with potential customers.
Track and test. You must constantly optimize.
Trigger mailings. They will allow you to automatically send customized messages to warm, hot and cold leads.
When should content be closed?
Before you hide your content, you should ask yourself:
1. What stage of the funnel is this material aimed at?
All your content should be created with a specific stage of the sales funnel in mind. TOFU (Top of Funnel) content, such as blog posts, is not suitable for closing. On the other hand, a detailed case study about how you helped another company reduce costs by 25% will create attractive gated content.
The further a prospect is in your sales funnel, the more sense it makes to offer them gated content.
2. What will you do with the information?
Collecting leads is certainly important, but proper lead nurturing is what converts them into customers. You need to figure out how to segment leads and how to follow up.
5. You don’t have a follow-up system and lead nurturing method
If you don’t have follow-up in place , closing your content is a bad bahrain phone number data idea. Otherwise, you’ll waste resources on unsuccessful lead conversion. Make sure you have the following tools set up:
Automatic email distribution. It is necessary to constantly generate new content to maintain relationships with potential customers.
Track and test. You must constantly optimize.
Trigger mailings. They will allow you to automatically send customized messages to warm, hot and cold leads.
When should content be closed?
Before you hide your content, you should ask yourself:
1. What stage of the funnel is this material aimed at?
All your content should be created with a specific stage of the sales funnel in mind. TOFU (Top of Funnel) content, such as blog posts, is not suitable for closing. On the other hand, a detailed case study about how you helped another company reduce costs by 25% will create attractive gated content.
The further a prospect is in your sales funnel, the more sense it makes to offer them gated content.
2. What will you do with the information?
Collecting leads is certainly important, but proper lead nurturing is what converts them into customers. You need to figure out how to segment leads and how to follow up.