By applying effective techniques to grow your subscriber list and following a oman phone number double opt-in procedure to ensure that your subscribers are willing to receive your content, you need to follow the following process:
The user will have to agree to your terms and conditions. As a result, they will complete the subscription form on your landing page.
Shortly after, the same user should receive a welcome email in their inbox. In it, you must include a link so that they can confirm that they want to subscribe to your email list.
When the user clicks on that link, they will arrive at a larger landing page where you will have to inform them about the type of messages they will receive and their frequency.
The best thing to do is to send these conditions back by email so that the user has them at hand. In this way, you will generate trust from the very beginning and the basis of your relationship with the user will be more solid.
Take a look at the confirmation email sent by Readdle. This piece shows how the email list is made up of quality subscribers who are genuinely interested in hearing from the brand. By doing so, you will be able to get qualified traffic with email marketing.
2.-
synchronization
To get qualified traffic with email marketing and keep those users engaged, you must have a relevant landing page that complements the information presented in the email.
If you send a powerful email and create expectations, you will get the user to click on your link. This way, they will navigate through your website. However, if what they find there has nothing to do with your email, they will leave as quickly as they arrived. Your bounce rate will increase. But you will also lose credibility and professionalism. And finally, you will not have the opportunity to engage part of your potential audience who has already taken that small step.
3.- Create higher quality content for each segment
segment and get qualified traffic with email marketing
Having an email list is more than just running marketing campaigns and generating sales. It is also a platform that gives you much more detailed information about your target audience. Even if it is divided into segments, your priority should be to please each one of them.
Segmented emails are 14% more likely to be opened than mass emails. Furthermore, a personalized email increases conversion rates up to six times more than a generic one.
For example, you can use segments to create specific groups of people who share a location, or interests, behaviors, consumer habits, tastes, etc. You can also launch surveys to find out what users' most frequently asked questions are. This way, you can use that information to direct each segment to content on your blog that answers specific questions, among other things.
4.- Ask for product reviews
survey: getting qualified traffic with email marketing
If, for example, you're targeting local audiences, improving your local search rankings will be just as important as your website's SEO. And according to Moz , both the quality and quantity of reviews impact 13% of local search rankings.
The easiest way to get more feedback and reviews is to target your most loyal audience. And email is a great channel to get in touch with them.
5.- Video email marketing
video get qualified traffic with email marketing
Getting qualified traffic with email marketing is possible. And very easy if you apply the most appropriate techniques at each moment. Keep in mind that most of your target audience has a busy life and rarely has time to read long blocks of text in the form of an email.
However, the reading time can be reduced to just a few seconds. You can do this simply by using a promotional video . And the best thing is that the impact you manage to generate will be much greater. The important thing in this case is to make sure that the video is of good quality. And, of course, that it can be viewed correctly on any server.
To ensure that recipients of your email can see it, it is best to include a link to a specific landing page. This way, you can get qualified traffic with email marketing.
6.- Build more social buttons
social networks get qualified traffic with email marketing
A link's social activity has a significant impact on Google search rankings. In fact, according to a study of 23 million shares , the top four positions in Google's ranking are those with the most activity on Facebook and Google+.
That's why getting people to share your email pieces on their social networks is vital. And although it's difficult, by segmenting and personalizing your content you can achieve it.
For example, every time you publish a new article on your blog you can send a newsletter to notify those who may be interested in that content.
It's about including buttons on social networks. This way, users themselves will be able to share your pieces on their profiles and give you visibility.
Don't be complacent though. This will only happen if you actually create eye-catching, effective and engaging email pieces .
7.- Send reminders
Reminder email
Getting qualified traffic with email marketing also depends on reaching that traffic at the right time. But what if that's not the case? What happens if you send emails and they are not opened due to the user's lack of time? What if they open it but don't click on your link for the same reason?
The great thing about automating your email strategy is that you can send reminders at a certain frequency without having to keep an eye on them. This way, you can make sure that if a user has missed your new post, they can see it again. And if they share it on social media, you can reach a larger audience.