How does that relate to KPIs and KGIs?

[ishanijerin1]

In conclusion, if you misjudge or lose sight of your purpose, your thinking ability will be taken away.

Now, let’s review the previous lesson.

・KPI = Indicator for achieving a purpose, also known as a "goal"

・KGI = A set end point, a goal point. This is the "purpose."

Furthermore, I believe that the reason for the decline in thinking ability lies in the way KPIs and KGIs are grasped.


1. The KGI indicators are too abstract or purchasing directors email database too reckless, or it is difficult to visualize how they will be achieved

2. I thought I could manage it, but I was chased by KPIs every day.

3. As a result, some KPIs were achieved but KGI was not reached.

4. Even when reflecting on the past, I focus on the process to achieve KPIs

5. Let's make improvements and implement the PDCA cycle

Those who have experience will understand, but
this is a surefire pattern that doesn't go 100% well
. It leads to a negative spiral where the site staff becomes exhausted and their motivation drops.


By the way, this article on the marketing blog is a good example of how to overcome this.
I noticed this because I am in PR and sales! Three reasons why you should consider MA when renewing your website

"That's not the case in our house (laughs)."

I strongly recommend that management who think like this
create opportunities to talk openly with those in the yellow light field.

Advantages and disadvantages

Oh yes, I should also touch on the pros and cons I felt from my own experience .
To sum it up briefly:


Speaking of benefits

・Individual productivity will increase dramatically. For example, see this article.

At the same time, the quality of management will improve dramatically.

・Fewer employees will quit because they get tired of hardcore sales

・You can compete on the basis of your deliverables, so the unit price of the project increases

The disadvantage is this one word.

・It takes more power to think than to act

It really comes down to this one word.
I've simplified it quite a bit, but this is exactly how I felt.


Cold calling to gain the amount of action is no longer muscle training, and
telemarketing to gain the number of calls is the room of mind and time

If you have experienced this, it is a completely different level of hardship.
You may think that it would be easier to increase your activity until you get used to it. That is why it will be useful for management after you overcome it, and it will produce "human resources" with
that much market value in economic activities.

What's more, these burdens are now being shouldered
by solutions that involve tools and automation, such as SaaS, MA, and SFA, so
I think things have become much easier compared to before their appearance.