Artificial intelligence in digital marketing
Posted: Wed Jan 29, 2025 4:03 am
Artificial Intelligence is already part of our reality and shares our daily routine in such a subtle way that it is perceived as something natural to human beings and will be increasingly so for new generations.
Intelligence is the ability to process information flows to achieve objectives by optimizing resources.
First of all, it is important to highlight that learning capacity is associated with exposure to information , scenarios and decision-making; it works like a muscle that needs exercise to continue developing and refining its processing capabilities.
Therefore, the expansion of artificial intelligence systems is directly associated with the generation and monitoring of people's consumption habits and interests , whether in browsing via desktop, applications, smart accessories (smartwatches, clothes, sneakers, glasses, vehicles and everything else that collects usage information) mainly through mobile devices, which monitor every physical or digital action 24 hours a day.
The rise of intelligent digital systems (Artificial Intelligence ) associated with the growing abundance of available data ( Big Data ) generated by the Internet of Things (IoT ), allows the automation of increasingly precise information processes to understand consumer behavior, even before the need or desire for consumption arises.
The 3 stages of Artificial Intelligence:
Machine Learning : when machines learn through paraguay whatsapp data human behavior. Ex: Bots, Siri, Cortana, Alexa among others;
Machine Intelligence : when the machine initiates self-learning processes through trial and error based on behavioral data previously collected in layered learning networks, such as deep learning;
Machine Consciousness : when the machine can interact and decide according to the situation and stimulus received, even without a history of experience. It will use the crossing of different sources to identify the possible solution.
Humans are essentially characterized by critical thinking and the complexity of emotions , their capacity for autonomy, intelligence, adaptation (neuroplasticity), logical ability and speech recognition.
The 9 advantages of Artificial Intelligence compared to human intelligence:
Logical application;
Automation and repetitive work;
Focus (one task at a time);
Processing volume capacity;
Speed;
Reason;
Connectivity;
Immediate update;
Creativity to generate opportunities.
When talking about AI, a broader vision of this universe and its practical development is necessary for the use of the new technologies involved.
The Artificial Intelligence of the moment:
IOT : these are the world's sensors for capturing information about human behavior. Sources of data capture for BIG DATA;
Big Data : the set of information that feeds AI and allows its processing through the different layers of learning;
Block Chain : these are decentralized transactions through independent records (avoids phobotics: these are bodies controlled by AI;
Nanotechnology : changes in real physical states/structures;
3D : rapid reproduction of physical structures without the need for industrial plants;
Quantum Computing : access to processing speeds that were previously impossible recently.
Where are we going?
Technology is moving towards the factor of transhumanism, where human integration with machines will be a reality, for which a direct link with computers and the human brain is expected soon.
In the technological singularity there is no prediction about what will happen with an exact degree of certainty, only that evolution is increasingly accelerated.
Artificial Intelligence applied to Marketing
The point to be discussed is the possibility and capacity of automation to understand the customer profile.
This context not only favors the creation of successful strategies for attraction, conversion, retention and loyalty, but also increases the potential for mass personalization and behavior prediction in order to achieve greater commercial results.
Read more about Data Driven Marketing: Generation and Value of Data in Marketing .
Opportunities for Marketing
E-COMMERCES with autonomous storefronts, personalized in real time according to browsing patterns and choices - without the need to collect cookies. Upselling tools and suggestions based on customer experience and, above all, knowledge about the audience in the conversion funnel, automation and competitiveness via smart pricing;
Even if your company does not have an e-commerce, but operates in B2B and has a huge portfolio, yes, it is possible to customize your website to each customer profile and objective - here we have SMART CONTENT . The advantage?
The user experience will always be a winner and you are already entering into concepts of Customer Centricity and win-win. One thing leads to another and the standard of transformation and excellence are reestablished. Personalization and segmentation in the delivery of content/offers to the public;
Learn more about Customer centricity in this content: Omnichannel: The Customer in Freedom .
PERFORMANCE, MEDIA and RELATIONSHIP with real-time monitoring and adjustments to Ads campaigns, programmatic media. Predictive segmentation, increased revenue via email marketing actions.
CUSTOMER SERVICE without human interaction: via chatbots with learning capabilities, virtual assistants for voice conversations, whose humanization in contact with the public brings innovation and new experiences to brands and companies.
Intelligence is the ability to process information flows to achieve objectives by optimizing resources.
First of all, it is important to highlight that learning capacity is associated with exposure to information , scenarios and decision-making; it works like a muscle that needs exercise to continue developing and refining its processing capabilities.
Therefore, the expansion of artificial intelligence systems is directly associated with the generation and monitoring of people's consumption habits and interests , whether in browsing via desktop, applications, smart accessories (smartwatches, clothes, sneakers, glasses, vehicles and everything else that collects usage information) mainly through mobile devices, which monitor every physical or digital action 24 hours a day.
The rise of intelligent digital systems (Artificial Intelligence ) associated with the growing abundance of available data ( Big Data ) generated by the Internet of Things (IoT ), allows the automation of increasingly precise information processes to understand consumer behavior, even before the need or desire for consumption arises.
The 3 stages of Artificial Intelligence:
Machine Learning : when machines learn through paraguay whatsapp data human behavior. Ex: Bots, Siri, Cortana, Alexa among others;
Machine Intelligence : when the machine initiates self-learning processes through trial and error based on behavioral data previously collected in layered learning networks, such as deep learning;
Machine Consciousness : when the machine can interact and decide according to the situation and stimulus received, even without a history of experience. It will use the crossing of different sources to identify the possible solution.
Humans are essentially characterized by critical thinking and the complexity of emotions , their capacity for autonomy, intelligence, adaptation (neuroplasticity), logical ability and speech recognition.
The 9 advantages of Artificial Intelligence compared to human intelligence:
Logical application;
Automation and repetitive work;
Focus (one task at a time);
Processing volume capacity;
Speed;
Reason;
Connectivity;
Immediate update;
Creativity to generate opportunities.
When talking about AI, a broader vision of this universe and its practical development is necessary for the use of the new technologies involved.
The Artificial Intelligence of the moment:
IOT : these are the world's sensors for capturing information about human behavior. Sources of data capture for BIG DATA;
Big Data : the set of information that feeds AI and allows its processing through the different layers of learning;
Block Chain : these are decentralized transactions through independent records (avoids phobotics: these are bodies controlled by AI;
Nanotechnology : changes in real physical states/structures;
3D : rapid reproduction of physical structures without the need for industrial plants;
Quantum Computing : access to processing speeds that were previously impossible recently.
Where are we going?
Technology is moving towards the factor of transhumanism, where human integration with machines will be a reality, for which a direct link with computers and the human brain is expected soon.
In the technological singularity there is no prediction about what will happen with an exact degree of certainty, only that evolution is increasingly accelerated.
Artificial Intelligence applied to Marketing
The point to be discussed is the possibility and capacity of automation to understand the customer profile.
This context not only favors the creation of successful strategies for attraction, conversion, retention and loyalty, but also increases the potential for mass personalization and behavior prediction in order to achieve greater commercial results.
Read more about Data Driven Marketing: Generation and Value of Data in Marketing .
Opportunities for Marketing
E-COMMERCES with autonomous storefronts, personalized in real time according to browsing patterns and choices - without the need to collect cookies. Upselling tools and suggestions based on customer experience and, above all, knowledge about the audience in the conversion funnel, automation and competitiveness via smart pricing;
Even if your company does not have an e-commerce, but operates in B2B and has a huge portfolio, yes, it is possible to customize your website to each customer profile and objective - here we have SMART CONTENT . The advantage?
The user experience will always be a winner and you are already entering into concepts of Customer Centricity and win-win. One thing leads to another and the standard of transformation and excellence are reestablished. Personalization and segmentation in the delivery of content/offers to the public;
Learn more about Customer centricity in this content: Omnichannel: The Customer in Freedom .
PERFORMANCE, MEDIA and RELATIONSHIP with real-time monitoring and adjustments to Ads campaigns, programmatic media. Predictive segmentation, increased revenue via email marketing actions.
CUSTOMER SERVICE without human interaction: via chatbots with learning capabilities, virtual assistants for voice conversations, whose humanization in contact with the public brings innovation and new experiences to brands and companies.