A large-scale study involving more than 200 brands found that about 60% of e-commerce companies' revenue comes from about 25% of their most valuable customers:
Providing privileges to the most valuable customers
As a token of gratitude, you can offer the most loyal part of your audience certain bonuses, such as:
Exclusive opportunity to pre-order products;
Free shipping;
The ability to return an item and get a full refund (this may thailand phone number data seem strange, but customers who frequently return items have, on average, a higher value to the business);
An invitation to a party (for example, dedicated to a company anniversary);
A gift to celebrate a holiday or as a thank you for loyalty.
3. Obtaining quality data
User behavior analysis can yield a wealth of quantitative data. While quantitative data is valuable, it does have one drawback: it is difficult to interpret the information collected. That is why it is sometimes necessary to supplement the picture with qualitative data .
By conducting a survey, you can gain incredibly useful insights into how people view your business from the outside.
You might, for example, reach out to customers who returned their first purchase to find out why this happened and how you can prevent similar situations from happening in the future.
4. Remarketing
People who once made a purchase but didn't sign up for notifications about your offers may simply forget about your company later. But you don't have to forget about them. Remarket to bring your former customers back into the loop.
The thing is that people often stop using the services of one or another online store completely by accident. Remarketing allows you to correct such annoying misunderstandings.