Do Influencers Get Paid? The 2019 Report Data for Italy
Posted: Tue Jan 28, 2025 10:55 am
The KPIs for measuring marketing activities carried out confirm the path of improvement that agencies and brands must take. The main parameters monitored are the “easiest” to read such as Engagement and Audience reached. Mentions and sentiment are important KPIs, but they also require professional teams and tools.
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How much does an influencer earn?
On the influencer remuneration side – one of the topics that most intrigues the general public – the report confirms the trend towards increasingly professional figures on the creator side. 33.7% of interviewees always remunerate how overseas chinese contribute to business in the usa influencers , while free collaborations are continuously decreasing (11.3%).
Influencer remuneration according to the ONIM report
Evaluating the costs channel by channel, it is clear that the average compensation of influencers is between €300 and €600 . Instagram (3%) and YouTube (4%) also record collaborations above €2,000 which, although smaller, confirm these platforms as the most relevant for this type of project.
Even on the regulatory side we find an approach with growing professionalism. Thanks to greater communication on the topic and the work carried out by AGCM, consumer associations, institutions and the IAP (Institute of Advertising Self-Discipline), the hashtag #ad is now an almost fixed presence. 54.9% of brands say they constantly include it in posts, while only 8.5% never use such disclaimers.
Find all mentions of your brand
with SEMrush Brand Monitoring
Enter your domain
Try it! →
ADS illustration
How much does an influencer earn?
On the influencer remuneration side – one of the topics that most intrigues the general public – the report confirms the trend towards increasingly professional figures on the creator side. 33.7% of interviewees always remunerate how overseas chinese contribute to business in the usa influencers , while free collaborations are continuously decreasing (11.3%).
Influencer remuneration according to the ONIM report
Evaluating the costs channel by channel, it is clear that the average compensation of influencers is between €300 and €600 . Instagram (3%) and YouTube (4%) also record collaborations above €2,000 which, although smaller, confirm these platforms as the most relevant for this type of project.
Even on the regulatory side we find an approach with growing professionalism. Thanks to greater communication on the topic and the work carried out by AGCM, consumer associations, institutions and the IAP (Institute of Advertising Self-Discipline), the hashtag #ad is now an almost fixed presence. 54.9% of brands say they constantly include it in posts, while only 8.5% never use such disclaimers.