Hubspot, the market leader in inbound marketing software, enables businesses to use reports to discover which actions, content, and sources have contributed to increasing conversion at each stage of the funnel. Find out how to generate and understand them.
According to The Fournaise Marketing Group , the marketing specialists who participated in their study acknowledge that 65% of their marketing investment has not had the expected ROI. The main reason is not measuring that return on investment. In the words of Gemma Muñoz , CEO of El Arte de Medir , the secret is knowing what to measure, when to measure, how much to measure, why to measure and even when to stop measuring. 'Measurable' values such as user experience satisfaction, user retention, lead acquisition and its value help us improve each action and, therefore, obtain better results.
Hubspot Marketing Reports: A Complete Tool
Our own experience with our clients allows us to have data algeria phone number data on which to make decisions. As Hubspot partners,we use their Inbound Marketing software, which includes all the metrics we need in an integrated way, combining contact database, marketing content and website traffic in a single platform.
It is a very easy-to-use and easy-to-use tool that can bring great benefits to your company. If we look at its dashboard we can see:
Clicking on the sources overview allows you to analyze trends over the past week, differences in behavior between last week and the current week, and thus compare marketing efforts and results. It also allows you to check which sources have increased the generation of visits and contacts and which have decreased.
Create a new report
Clicking on button 6 in the image above allows you to generate a new report. Given the various options that the platform offers, you can create different reports according to your needs (note that some of the reports presented below are only available for Professional and Enterprise accounts).
SOURCES REPORT - Find out which marketing sources are driving visits, new contacts and customers. Define the type of report you want (visits, contacts or customers), the source you want to pull information from, the time period (you can generate weekly, monthly, yearly or custom period reports and view data in 'daily', 'weekly' or 'monthly' mode), the subdomain and the chart type and create the report.