Life after growth hacking: how to achieve sustainable growth?
Posted: Tue Jan 28, 2025 10:16 am
So, you’ve optimized your landing page, segmented your ad campaigns, and engaged influencers. These tactics are great, and they can lead to explosive growth, but after a while you ’ll hit a plateau . Once a startup becomes a full-fledged, profitable business, the approaches to growth and scaling change. While startups focus on big wins and rapid growth, larger enterprises need to think about more stable and consistent forms of growth. This is no longer explosive growth — at this stage, growth planning should take center stage.
This business phenomenon can be explained using a sports example. Of all sports, mixed martial arts has one of the most significant learning curves. In six months, you can easily learn the basics of jiu-jitsu. But the new-zealand phone number data longer you train, the less significant the improvements will be. Only once you have mastered the basics does the arduous journey to mastery begin.
Sure, adding a new move to your arsenal can be beneficial in the short term, but the UFC's best fighters didn't master it by learning new techniques, but by spending years perfecting the basics. Jiu-jitsu expert Demian Maia knows all aspects of the sport, but he began to achieve impressive results when he focused on his strengths. Demian's fans often point out that his opponents know exactly what Maia is going to do next, but they can't stop him.
To master any discipline, but especially business, you need slow and steady progress, not tactics that will lead to explosive growth. It’s the difference between hacking and planning for growth. Whatever your business, consider using these tactics to take it to the next level.
This business phenomenon can be explained using a sports example. Of all sports, mixed martial arts has one of the most significant learning curves. In six months, you can easily learn the basics of jiu-jitsu. But the new-zealand phone number data longer you train, the less significant the improvements will be. Only once you have mastered the basics does the arduous journey to mastery begin.
Sure, adding a new move to your arsenal can be beneficial in the short term, but the UFC's best fighters didn't master it by learning new techniques, but by spending years perfecting the basics. Jiu-jitsu expert Demian Maia knows all aspects of the sport, but he began to achieve impressive results when he focused on his strengths. Demian's fans often point out that his opponents know exactly what Maia is going to do next, but they can't stop him.
To master any discipline, but especially business, you need slow and steady progress, not tactics that will lead to explosive growth. It’s the difference between hacking and planning for growth. Whatever your business, consider using these tactics to take it to the next level.