The best way to demonstrate your expertise is to update and optimize your author bio and About Us pages .
These pages give you the opportunity to let readers (and Google) know who you are and why you're an expert.
You should have a bio page for each contributor to your blog. Their why you need this database byline should link to their bio.
The bio should include:
Education and degrees
Work experience
In addition to the things I mentioned above, there are other important steps you can take to get the most out of this Google update.
Evaluate your traffic and eliminate or redirect pages with low EAT value
Moderate user-generated content and be careful to label it accordingly.
Make sure you present yourself as a consistent brand across all platforms. This may mean updating social media profiles, rewriting content on your website, and reworking print marketing materials.
Create EAT images , such as infographics and charts, to support the information on your website.
If you’re reworking or adding content, keep in mind that Google still prioritizes content written for people , not machines. This isn’t about gaming the system or cheating Google. Instead, you should honor Google’s commitment to users and follow the values they’ve identified as important to providing your readers with useful, valuable, and actionable content.