Not paying enough attention to the subject of the email
Posted: Tue Jan 28, 2025 9:54 am
It's the first thing a person sees when they receive the email. That little spoiler element that makes the difference between "show me what it's about" and "mark as read/report as spam". Try to be interesting, to stimulate the opening of the email. Always avoid subjects with aggressive salesman tones or sentences that are too long that are inevitably truncated.
Postpone
Those who ignored you once will have no problem doing so again (perhaps after usage of our employment database reporting you as SPAM), and those who have already read it may not appreciate a new reminder.
Put the unsubscribe link in small print
It must be clearly visible. If the user no longer wants to receive your emails, it is right to let them go, not try to hold them hostage. Furthermore, if the unsubscribe button is not found, the only solution becomes the SPAM report, which will cause you many problems.
Sending too many or too few emails
Find a compromise. While it is wrong to send occasional emails, constantly bombarding people with emails is perceived as extremely annoying and suffocating.
One size fits all
No. Absolutely don't tar everyone with the same brush. If you have different segments in your audience, try to segment them by sending ad hoc emails.
Don't do test submissions
You may have had success in the past but it's a big risk. Once the mass mailing has started it's too late to correct any problems.
Postpone
Those who ignored you once will have no problem doing so again (perhaps after usage of our employment database reporting you as SPAM), and those who have already read it may not appreciate a new reminder.
Put the unsubscribe link in small print
It must be clearly visible. If the user no longer wants to receive your emails, it is right to let them go, not try to hold them hostage. Furthermore, if the unsubscribe button is not found, the only solution becomes the SPAM report, which will cause you many problems.
Sending too many or too few emails
Find a compromise. While it is wrong to send occasional emails, constantly bombarding people with emails is perceived as extremely annoying and suffocating.
One size fits all
No. Absolutely don't tar everyone with the same brush. If you have different segments in your audience, try to segment them by sending ad hoc emails.
Don't do test submissions
You may have had success in the past but it's a big risk. Once the mass mailing has started it's too late to correct any problems.