Can you offer a wide range of proposals other than listing ads?

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In order to achieve results with listing ads, a wide range of measures are required, such as conducting access analysis, competitive analysis, improving landing pages, and using them in conjunction with other ads.

Whether or not a listing advertising agency will make proposals other than listing ads and actually put them into practice is an important indicator in determining whether the agency is competent.

This is because advertising agencies with advertising management capabilities understand that in order to achieve results with listing ads, it is essential to improve other areas as well.

For example, among listing advertising agencies, there are some that only select keywords and do nothing else, and there are also agencies that will find keywords partners email database based on their imagination and write the ad copy and then not make any improvements after that.

Agencies that only cover a narrow, specific area may have a wealth of expertise in that field, but their operations are often far removed from the client's goal of increasing sales through web marketing.

In fact, this is where the dark side of the advertising industry lies, so please see Chapter 7 for more details.


Will they continue to improve their ads?
In order to achieve results from advertising, including listing ads, you should take the stance of maximizing your results by continually monitoring the results on a daily basis and making improvements. Even if you are using an advertising agency with strong management capabilities, it is not guaranteed that you will see results immediately after you start using the ads.

Therefore, in order to achieve results through listing ads, it is necessary to continually improve the keywords, bids, and ad copy you submit on a daily basis.

Despite this, there are many listing advertising agencies that do not make any improvements once they have set up the submission settings.

Even if you entrust your operations to such an advertising agency, the chances of achieving results are extremely low.

If you use an advertising agency with strong operational capabilities, you may see results immediately after starting to use the service.

But these agencies know that results are maximized by keeping the ads running for a while.

Please be careful, as an advertising agency that does not continue to improve its ads is unlikely to be an agency with good operational capabilities.


What types of projects do operators specialize in?
By knowing what types of projects an agency has worked on in the past, you can determine what types of projects they specialize in.

Find out whether the advertising agency has worked with clients similar to yours in the past, in terms of advertising budgets used, business model, average customer spending, customer demographics, etc.

If this is the case, when your company hires an agency to manage your business, they will be able to base their operations on their past experience, making it easier to achieve better results.

If you can't find the answer even after researching, it is also effective to contact them directly.

The agencies will often be excited about the possibility of receiving work, so they will be very helpful.