How to Manage Link Juice by Working on a Site's Internal Link Structure
Posted: Tue Jan 28, 2025 9:34 am
Link juice: what is it?
Link juice refers to the authority that is transferred through the use of a link from one web page to another.
Of course, getting links from highly authoritative sites that are relevant to a how to use the rcs database for direct marketing specific topic brings more link juice to the website, i.e. it increases its authority, and consequently also helps the positioning of the site within the SERP.
The more link juice a page receives, the more likely it is to rank in the SERP.
Generally, the page with the greatest authority is the homepage and from there the authority is redistributed throughout the entire website through internal linking , that is, an activity of connecting pages within the website through the use of links.
But be careful: the amount of link juice that is transmitted from a page to the linked one also depends on the number of links present within the starting page : if a page contains only one internal link, the value it transmits is significantly greater than that of a page containing a multitude of links.
But how is authority attributed to the homepage?
The authority of the homepage is attributed through the number of links it receives, whether they are internal to the site or come from off-site activities, such as link building . This latter activity consists of providing the site with valuable links, which will contribute to modifying the ranking of the site itself, increasing its authority in the eyes of the search engine.
Link juice refers to the authority that is transferred through the use of a link from one web page to another.
Of course, getting links from highly authoritative sites that are relevant to a how to use the rcs database for direct marketing specific topic brings more link juice to the website, i.e. it increases its authority, and consequently also helps the positioning of the site within the SERP.
The more link juice a page receives, the more likely it is to rank in the SERP.
Generally, the page with the greatest authority is the homepage and from there the authority is redistributed throughout the entire website through internal linking , that is, an activity of connecting pages within the website through the use of links.
But be careful: the amount of link juice that is transmitted from a page to the linked one also depends on the number of links present within the starting page : if a page contains only one internal link, the value it transmits is significantly greater than that of a page containing a multitude of links.
But how is authority attributed to the homepage?
The authority of the homepage is attributed through the number of links it receives, whether they are internal to the site or come from off-site activities, such as link building . This latter activity consists of providing the site with valuable links, which will contribute to modifying the ranking of the site itself, increasing its authority in the eyes of the search engine.