B2B
Business to business businesses, that is, companies that sell to other companies, and not to end consumers.
BANT
Acronym for Budget, Authority, Need and Timing. Methodology developed by IBM for Lead Scoring, involves the evaluation of four important points for lead qualification. This article on BANT can help you better understand this methodology.
Bounce Rate
Percentage of visitors to a website who leave the site because taiwan email list the expected content is not met. In email marketing campaigns , bounce rate is the rate of emails sent to incorrect or outdated addresses, i.e., the email did not reach its destination due to registration problems.
Cross-Selling
Sale that seeks to use the installed customer base of the product or service to sell other products or services offered by the company.
Lead Generation
Process in which a list of companies and contacts that have a high potential to do business with the company is created. The process involves the use of filter criteria for segmentation that help to increase the quality of the lead.
Inbound Sales
Process carried out from within the company, with leads attracted through inbound marketing processes, carried out using data provided by the lead itself, which has sparked some interest in the company.
Lead
A person or company that has entered some information on the company's website, or has contacted us, to demonstrate a possible interest in the company or product.
Lead Scoring
Methodology used to rank leads according to a scale that represents the perceived value of each lead by the organization. It can use a scale that combines the criteria present in BANT – budget, authority, need and time.
LTF – Lifetime Value (or CLV – Customer Lifetime Value)
Marketing metric that estimates the value of a customer according to the length of their relationship with the company
MQL – Marketing Qualified Lead
A Marketing Qualified Lead is a potential customer who has shown interest in your company's products or services by performing some action such as: downloading an e-book, watching a webinar, registering, etc. In other words, it is someone who has shown some interest, but it is not yet known whether this interest is enough to purchase the product or service. See also Sales Qualified Lead .
Outbound Sales
Active selling, where you actively look for prospects and leads, not waiting for them to contact the company.
Prospect
Potential lead who has not yet contacted the company, but who has the necessary requirements and qualifications to be a potential customer of the company.
Sales Rep
Sales Representative. Professional who represents a company to carry out its sales.
SDR – Sales Development Representative
Sales Development Representative. Professional who develops and qualifies business opportunities for the sales team .
SQL – Sales Qualified Lead
Qualified Lead for Sales, that is, one that presents the minimum requirements to justify greater participation of an Account Manager: defined pain that can be resolved by the company; authority and decision-making power; appropriate budget; and the right time to make the purchase. See BANT.