Final Tips to Reduce Your Website Bounce Rate
Posted: Tue Jan 28, 2025 8:52 am
Matching a note and a keyword
Using high-frequency keywords is a smart and correct decision. However, for a website to be of high quality, it must contain materials that correspond to requests. High traffic is not an end in itself. It is much more important to create and provide informative and engaging content that is relevant to keywords.
The topic of the chosen key phrase should be fully disclosed in the article so that the reader understands everything and does not have to look for additional information.
Remember that texts gradually lose relevance. Monitor the updates of materials that you promote on a particular news item. Accurate and relevant information is the key to a low bounce rate on the site.
Correctness of statistics counter settings
Be sure to clarify and supplement croatia email list the settings of traffic counters (Google Analytics, Yandex.Metrica). In Metrica, in particular, the exact bounce rate is not set - it must be adjusted manually. Do not rush to panic immediately, seeing a high bounce rate on the site - first make sure that your counters are set up correctly. And then see which pages readers run from most often and by what request they come there.
Number of advertisements
Today, it is obvious to many Internet users that website owners earn money by displaying ads and this is normal. However, the abundance of ads is depressing and irritating. You can miss an interesting article behind the ads. So, ads can also be a reason for refusals.
Don't require registration to read content
Few people are willing to share their contact information just to read a text (even if it contains exclusive and valuable knowledge). There is no shortage of information, and the visitor will simply close your site and go look for the same information on open sites (for example, from competitors).
Setting up page interlinking
Internal navigation is often forgotten. Work on the site's anchor list and cross-link all pages, taking into account their static weight.
For example, interlinking can be done like this (the abbreviation HF in the diagram denotes high-frequency queries, MF denotes mid-frequency queries, and LF denotes low-frequency queries):
The effect will be as follows:
interlinking will help reduce bounce rates on your site;
the viewing depth will increase;
the resource's position will improve.
A few more comments on interlinking. As a rule, blogs and information portals after each article make a block of links to similar posts. Technically, this is implemented using:
Relap service. You register on it, insert the code on your site and customize the design of the link widget. The advantage of this service is that it shows posts that match the interests of a specific visitor.
Plugins: There are a great many plugins created for WordPress, in particular YARP for displaying similar materials.
Google services. Some time ago, Google Adsense developed a widget that allows you to monetize similar articles: the link block includes not only articles from your site, but also ads from other resources. This allows you to earn money and at the same time increase the viewing depth.
But not every post is read to the end, so try to attract attention to other posts as early as possible. For example, using inserts in the text.
Using high-frequency keywords is a smart and correct decision. However, for a website to be of high quality, it must contain materials that correspond to requests. High traffic is not an end in itself. It is much more important to create and provide informative and engaging content that is relevant to keywords.
The topic of the chosen key phrase should be fully disclosed in the article so that the reader understands everything and does not have to look for additional information.
Remember that texts gradually lose relevance. Monitor the updates of materials that you promote on a particular news item. Accurate and relevant information is the key to a low bounce rate on the site.
Correctness of statistics counter settings
Be sure to clarify and supplement croatia email list the settings of traffic counters (Google Analytics, Yandex.Metrica). In Metrica, in particular, the exact bounce rate is not set - it must be adjusted manually. Do not rush to panic immediately, seeing a high bounce rate on the site - first make sure that your counters are set up correctly. And then see which pages readers run from most often and by what request they come there.
Number of advertisements
Today, it is obvious to many Internet users that website owners earn money by displaying ads and this is normal. However, the abundance of ads is depressing and irritating. You can miss an interesting article behind the ads. So, ads can also be a reason for refusals.
Don't require registration to read content
Few people are willing to share their contact information just to read a text (even if it contains exclusive and valuable knowledge). There is no shortage of information, and the visitor will simply close your site and go look for the same information on open sites (for example, from competitors).
Setting up page interlinking
Internal navigation is often forgotten. Work on the site's anchor list and cross-link all pages, taking into account their static weight.
For example, interlinking can be done like this (the abbreviation HF in the diagram denotes high-frequency queries, MF denotes mid-frequency queries, and LF denotes low-frequency queries):
The effect will be as follows:
interlinking will help reduce bounce rates on your site;
the viewing depth will increase;
the resource's position will improve.
A few more comments on interlinking. As a rule, blogs and information portals after each article make a block of links to similar posts. Technically, this is implemented using:
Relap service. You register on it, insert the code on your site and customize the design of the link widget. The advantage of this service is that it shows posts that match the interests of a specific visitor.
Plugins: There are a great many plugins created for WordPress, in particular YARP for displaying similar materials.
Google services. Some time ago, Google Adsense developed a widget that allows you to monetize similar articles: the link block includes not only articles from your site, but also ads from other resources. This allows you to earn money and at the same time increase the viewing depth.
But not every post is read to the end, so try to attract attention to other posts as early as possible. For example, using inserts in the text.