Landing pages can definitely exist on their own or to support the main site - it's up to you. Whether you need a full-fledged website in addition to your existing landing page largely depends on your company. If you're promoting one-off events/unique products, then all the information potential customers need can fit on a single landing page created specifically for each such event/product. But if you're building long-term relationships with customers and offering a range of products or services, you'll likely need not only landing pages, but a website as well.
What is the difference between a landing page and a website? Do you need both a landing page and a website?
Not every landing page needs to have a link back to the main site. Some successful landing pages don't have a navigation bar at all: the idea is to reduce the number of possible actions visitors can take on the landing page so that they focus on the main action and don't get distracted by anything else.
If you decide to get a website, you can make it easier for yourself vietnam phone number data and make it from one or several templates for landing pages, which you can take, for example, from the Gallery, and then edit in the LPgenerator constructor . In this case, the information is not placed on different pages, but on one, in separate blocks that can be reached by vertical scrolling.
If necessary, include links to your landing pages on your site. Maybe your business model allows you to build your homepage around a single call to action and make it another effective landing page. For example, if you are a consulting firm, your homepage might encourage visitors to book their first consultation.
For most entrepreneurs, the question: “Website or landing page?” is a false dichotomy: usually, both are needed.3. How to choose a landing page template?
Today the Internet is littered with landing page options and when choosing a template, you can often encounter analysis paralysis.
To choose a template that suits your needs, consider the following elements:
Information architecture: What story should your landing page tell? How much information does your target audience need to make a decision?
Multimedia integration: What types of content (lists, videos, interactive elements, calls to action, etc.) do you need on your landing page?
High-conversion design. LPgenerator templates are specially designed to convert traffic from the first day after launch. All you need to do is customize the content to your taste.