In 2017, Google conducted a study where the results

[bhasan01854]

In order to entice website owners into actually caring about this, in 2010 Google announced that site speed would become a factor in its desktop (non-mobile) search engine ranking algorithms. This meant that sites that loaded quickly would have an SEO advantage over other websites. Six years later, in 2015, Google announced that the number of searches performed on mobile exceeded those performed on desktop computers. That percentage continues to increase. The latest published statistic says that, as of 2019, 61% of searches performed on Google were from mobile devices.


Mobile’s now-dominant role in search led Google to develop its “Accelerated taiwan gambling data Mobile Pages” (AMP) project. This initiative is aimed at encouraging website owners to create what is essentially another mobile theme, on top of their responsive mobile theme, that complies with a very strict set of development and performance guidelines. Examples of responsive and AMP mobile themes. Although many site owners and SEOs complain about having to tend to page speed and AMP on top of the other 200+ ranking factors that already give them headaches, page speed is indeed a worthy effort for site owners to focus on.


very much justified their focus on making the web faster. They found that “As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.” In July of 2018, page speed became a ranking factor for mobile searches, and today Google will incorporate even more speed-related factors (called Core Web Vitals) in its ranking algorithms. With the average human attention span decreasing all the time, and our reliance on our mobile devices growing consistently, there’s no question that page speed is, and will continue to be, an incredibly important thing for website owners to tend to.