When to post on social media
Posted: Sun Dec 22, 2024 8:32 am
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5. Decide on a publishing schedule
How often can you post content? Your frequency should be frequent enough to keep your audience engaged, but not so much that you overwhelm them with content.
Assign each post a publication date and time. You malaysian numbers can use your content calendar to keep track of these posts, so you can quickly review how often you post on a daily or weekly basis.
If you're new to sharing content, it's common to publish a handful of pieces of content each month. As you grow as a business, your content output will likely need to increase as well.
Most brands post content on social media at least four times per week, according to Hubspot’s State of Marketing Trends Report .
Here's the full breakdown for B2B and B2C brands:
B2B
B2C
Facebook
Four to six times a week
Every day
YouTube
Every day
Four to six times a week
Twitter
Every day
Every day
LinkedIn
Four to six times a week
Four to six times a week
TikTok
Every day
Four to six times a week
The same research indicated that Tuesdays, Wednesdays and Thursdays are the best for engagement. 6 to 9 p.m. is the optimal time for engagement.
Advice
Use Semrush's Social Analytics tool to find out when your Facebook and Instagram followers are online.
Facebook Audience Tab in Social Analytics Tool
We encourage you to try different posting times and frequencies to find what works best for you.
When to send Email Marketing
Many B2B email marketers send campaigns on Tuesday, Wednesday, or Thursday mornings. The idea is that marketers are less likely to be busy or out of the office during those hours.
In the B2C sector, it can make sense to send emails in the evenings and on weekends, when the average person has time to deal with their personal inbox.
If your email marketing platform allows it, use A/B testing to send the same campaign to half of your recipients at one time and the other half at another time. Then see which one generates the best open and click rates.
5. Decide on a publishing schedule
How often can you post content? Your frequency should be frequent enough to keep your audience engaged, but not so much that you overwhelm them with content.
Assign each post a publication date and time. You malaysian numbers can use your content calendar to keep track of these posts, so you can quickly review how often you post on a daily or weekly basis.
If you're new to sharing content, it's common to publish a handful of pieces of content each month. As you grow as a business, your content output will likely need to increase as well.
Most brands post content on social media at least four times per week, according to Hubspot’s State of Marketing Trends Report .
Here's the full breakdown for B2B and B2C brands:
B2B
B2C
Four to six times a week
Every day
YouTube
Every day
Four to six times a week
Every day
Every day
Four to six times a week
Four to six times a week
TikTok
Every day
Four to six times a week
The same research indicated that Tuesdays, Wednesdays and Thursdays are the best for engagement. 6 to 9 p.m. is the optimal time for engagement.
Advice
Use Semrush's Social Analytics tool to find out when your Facebook and Instagram followers are online.
Facebook Audience Tab in Social Analytics Tool
We encourage you to try different posting times and frequencies to find what works best for you.
When to send Email Marketing
Many B2B email marketers send campaigns on Tuesday, Wednesday, or Thursday mornings. The idea is that marketers are less likely to be busy or out of the office during those hours.
In the B2C sector, it can make sense to send emails in the evenings and on weekends, when the average person has time to deal with their personal inbox.
If your email marketing platform allows it, use A/B testing to send the same campaign to half of your recipients at one time and the other half at another time. Then see which one generates the best open and click rates.