The article explains:
The essence of full-cycle marketing
The concept of a marketing funnel
The Main Stages of the Marketing Funnel
Key Components of Full Cycle Marketing
10 KPI metrics for a full-cycle marketing funnel from top Western experts
Full-cycle marketing agency services
Cons, Misconceptions and Main Advantages of Full Cycle Marketing
5 Scenarios for Using Neural Networks to Increase Website Profits by 40%
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It is easy to guess that full-cycle armenia email list marketing includes complex work with all stages of the sales funnel. And this work is not carried out by separate teams that are experts in one area, for example, SMM, but by a marketing agency that employs highly qualified specialists.
Thus, the promotion of your company, products, services is concentrated in one hired hands. Such a process is easier to control, it is much easier to achieve high results. Read more about marketing and full-cycle marketing agencies in our material.
The essence of full-cycle marketing
Full-funnel marketing is an approach to the sales funnel in which all its components are worked out in a complex. That is, no distinction is made between stages, for example, attracting leads, the moment of registration and other steps.
All of them are important (from the moment of meeting the client to the moment of purchase) and are part of the overall marketing scheme. Thus, weak points in the funnel become visible, which allows you to promptly take the necessary measures.
Another good thing about full-cycle marketing is that when one person is responsible for only a certain stage of the funnel, other, no less important parts of it simply fall out of sight.
Take the work of a traffic attraction agency as an example. The customer often holds them responsible for the end result, namely the level of profitability and income. But other stages of the funnel also have an impact here. Much depends on the quality of the landing page, the content of the newsletters, how managers communicate on the phone, etc., etc. If you were served a bad steak in a restaurant, is it reasonable to blame only the farmer? And what about the cook and the whole chain of people involved in the production process?
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Some advantages of full-cycle marketing:
It is applicable to absolutely any type of business and at all times. In particular, this approach should be adopted by companies in which marketers and sales managers do not work together well enough.
The costs of different parts of marketing efforts are more obvious. For example, competent targeting guarantees a 100% return on investment, while specific results can be predicted in advance.
Full-funnel marketing allows you to analyze each step of the funnel in detail and fine-tune its fine-tuning.
More precise funnel segmentation by time and goals becomes available. You will see whether you are really approaching your intended goal, whether you are moving in the right direction and how your business will work in the future.
The opportunity to segment the funnel depending on user behavior appears. In marketing, TOFU, MOFU, BOFU sections are formed, and for each.