look at it in terms of
Posted: Sun Dec 22, 2024 8:29 am
So, if a company X wants to obtain traffic by sharing its content on the Facebook platform, to obtain satisfactory results in terms of coverage and views, it must necessarily consider an investment in advertising .
However, even though it is the most impressive Walled Garden in the world today, especially if we audience size, Facebook is not a particularly virtuous example for all the reasons mentioned above and for its continued lack of transparency in terms of the processing of user data.
Of course, talking about Facebook might seem daunting for a malaysia phone number example company that wants to build its own proprietary platform for the processing and use of user data. In reality, this is not exactly the case. Creating your own Walled Garden means building a profiled proprietary database , with all the necessary consents from users, following the evolution of the regulatory and competitive context in terms of transparency and privacy.
In practice, this is a strategy that can lead to two fundamental advantages :
enable companies that leverage online advertising to survive in a world without third-party cookies,
make these companies key players in the supply chain, reducing the need to turn to big players to track user data.
The Walled Garden Today
Companies today tend to build Walled Gardens because these “walled gardens” are very useful for data ownership purposes , useful for knowing in depth the behaviors of users. A protected digital environment , populated with contents in line with the preferences and interests of users.
However, even though it is the most impressive Walled Garden in the world today, especially if we audience size, Facebook is not a particularly virtuous example for all the reasons mentioned above and for its continued lack of transparency in terms of the processing of user data.
Of course, talking about Facebook might seem daunting for a malaysia phone number example company that wants to build its own proprietary platform for the processing and use of user data. In reality, this is not exactly the case. Creating your own Walled Garden means building a profiled proprietary database , with all the necessary consents from users, following the evolution of the regulatory and competitive context in terms of transparency and privacy.
In practice, this is a strategy that can lead to two fundamental advantages :
enable companies that leverage online advertising to survive in a world without third-party cookies,
make these companies key players in the supply chain, reducing the need to turn to big players to track user data.
The Walled Garden Today
Companies today tend to build Walled Gardens because these “walled gardens” are very useful for data ownership purposes , useful for knowing in depth the behaviors of users. A protected digital environment , populated with contents in line with the preferences and interests of users.