Can logistics in e-commerce work as another marketing tool?
Imagine yourself: you wake up one morning with the brilliant idea of opening an e-commerce business, you set it up over the course of a week and on the seventh day you lie down to rest like a lord and watch the bills rain down on you.
Sounds pretty doable, right?
Well, I'm sorry to disappoint you - I'm not really sorry - but nothing could be further from the truth.
Running an e-commerce business can be an incredibly profitable business if you do it right, but it's also going to require a lot from you.
You will have to attend to a thousand details and, of course, one of the most important ones you will have to take care of is the logistics of your e-commerce.
What is e-commerce logistics?
First of all, let's see what the RAE thinks about logistics.
He says that it is the "set of means and methods necessary to carry out the organization of a company or a service, especially distribution."
Considering that the RAE itself highlights the importance of logistics in distribution and that e-commerce is a portal with a system for buying and selling products and services over the Internet, it is essential that in these businesses logistics works like a Swiss watch to deliver their purchases to customers as quickly as possible.
However, logistics does not deal solely and exclusively with distribution, but rather encompasses a series of processes of various kinds that, when developed efficiently, must result in quality customer service, which would imply that the business develops its commercial activity in an optimal and effective manner.
Some of the points that e-commerce logistics must cover are the following:
Management of incoming and outgoing transport, as well as the fleet in philippines telephone number general.
Storage and inventory management.
Take care of order fulfillment and packaging.
Plan supply and demand and act accordingly.
Design logistics networks.
Manage the suppliers of your own logistics services.
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Logistics and supply chain: are they the same?
They are sometimes confused because they both share some objectives, such as achieving cost efficiency, increasing the organization's productivity and, ultimately, achieving competitive advantages over the competition.
However, they are not the same.
Supply chain management encompasses some activities that have nothing to do with logistics, such as:
Manage supplies and available materials.
Manage production.
Develop the product.
Provide customer service.
Therefore, while logistics is a predominantly functional activity, supply chain management involves greater transversality and multidisciplinarity, since the aforementioned activities must also be added to those specific to logistics, which it encompasses.