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Personal communication

Posted: Tue Jan 28, 2025 4:54 am
by maksudasm
The final stage of the search is a telephone conversation or meeting with a representative of the marketing agency.

Personal communication

During personal communication, you should receive answers to the following questions:

Work experience . Which companies have already used the agency's services, their niches and markets. Have you ever conducted a sales market analysis or a demand market analysis? Can they provide cases, contacts of current and previous clients, etc.

Interaction algorithm. How the work is structured — from the first personal conversation to the requirements for the result. Work schedule, language.

Get clients from the site every month
In a guaranteed volume
Read more
Metrics . What performance panama email list indicators does the agency use: SEO (Google Analytics, Mos, Hubspot, KISSmetrics), CRM (Salesforce, Hubspot), email marketing (MailChimp, Constant Contact, Hubspot), inbound marketing (Hubspot, Marketo), social media (Sprout Social, SEMrush, Hubspot), etc. Will you be able to use marketing data?

Personnel. Who the agency will use in the research: freelancers or full-time specialists, how busy they are, whether there will be a professional supervising the process.

Contract and price. Contract term (too long terms are highly undesirable), existing tariff plans (it is desirable that these are flexible tariffs depending on the tasks being solved).

Free audit. Many marketing agencies are ready to conduct a superficial analysis of the market of offers for free in order to better understand the subject of the upcoming conversation and attract the client to their agency.

If you have people on your team who understand marketing goals, it is better to go to the meeting with them. If there are none, try to agree on the maximum number of free audits so that your project is studied from all sides and you receive all the necessary recommendations and consultations.