There's so much data being collected and analyzed
Posted: Tue Jan 28, 2025 4:52 am
Next step is to review your content and add internal links to relevant pieces of content that may help the user with their decision-making process. Technical health is also important. Make sure that your site loads quickly and users aren't running into broken links all the time that will then hinder them on their process of discovery and learning more about your product. The last thing I'd like to discuss, when it comes to user experience, are contact forms.
As mentioned before, you could have anyone from a small team manager to a C-suite executive laos gambling data looking through your site, and they want a form that's going to be quick and easy to use. Only collect the data that is needed to get the conversion and don't bog them down with extra form fields that don't mean anything. Now I wouldn't be talking about conversion rate optimization if I didn't mention optimizing your CTAs. When it comes to CTAs, you want to make sure that they're unique and relevant to the content of the page.
Skip out on the Contact Us and Learn More that's on every single site and really try and tailor it to what's happening. If your content is about the benefits of your software, say something like, "Don't believe the hype and try a demo to see for yourself." It's really going to push them to make that conversion more than just learn more. Test everything The final thing, when it comes to conversion rate optimization, is testing.
Test everything. so there's no reason that you need to be making all of your changes just based on hunches. If you see something underperforming on your site, set up an A/B test or a multivariate test to gather information on what really works best for your users. Software like Google Optimize or Optimizely let you easily conduct these tests and make strong, data-driven changes to your site.
As mentioned before, you could have anyone from a small team manager to a C-suite executive laos gambling data looking through your site, and they want a form that's going to be quick and easy to use. Only collect the data that is needed to get the conversion and don't bog them down with extra form fields that don't mean anything. Now I wouldn't be talking about conversion rate optimization if I didn't mention optimizing your CTAs. When it comes to CTAs, you want to make sure that they're unique and relevant to the content of the page.
Skip out on the Contact Us and Learn More that's on every single site and really try and tailor it to what's happening. If your content is about the benefits of your software, say something like, "Don't believe the hype and try a demo to see for yourself." It's really going to push them to make that conversion more than just learn more. Test everything The final thing, when it comes to conversion rate optimization, is testing.
Test everything. so there's no reason that you need to be making all of your changes just based on hunches. If you see something underperforming on your site, set up an A/B test or a multivariate test to gather information on what really works best for your users. Software like Google Optimize or Optimizely let you easily conduct these tests and make strong, data-driven changes to your site.