Automatic yclid and gclid markup
Posted: Tue Jan 28, 2025 4:19 am
These parameters allow you to track visitors from Yandex or Google: yclid — only for Yandex.Direct, gclid — only for Google Ads.
For each of these parameters, the value contains a unique click identifier that the system generates automatically. Its main purpose is to link transitions from Yandex.Direct / Google Ads with visits to Yandex.Metrica / Google Analytics. This allows you to get the most reliable traffic statistics.
The yclid and gclid tags provide information about the cost per click, the ad platform and keyword, as well as conversions - provided that the goals are set up in advance.
Automatic yclid and gclid markup
There is a limitation for this malaysia email list type of markup. It is that it can be linked to one advertising platform (yclid — only to Yandex.Direct, gclid — only to Google Advertising) and one analytical system (Yandex.Metrica and Google Analytics, respectively). Tags of this type are not suitable if you plan to configure the analytical system for different traffic channels.
Manual link marking
You can place links automatically or manually. In the second case, links together with parameters must be added separately for each ad.
In Yandex.Direct - in the "Website link / URL" field.
In Google Ads - in URL parameters.
Manual marking can be done in different ways: using From, Openstat, UTM tags and special online service tags, which we will consider in more detail below.
From is a tag with a parameter that transfers information about the source of the transition to Yandex.Metrica. Google Analytics does not support it. This tag is convenient if you need to track email traffic. Please note: if you have several mailings, you will not be able to track the results for a specific email. You will only be able to track aggregated information by email as a source in general.
The _openstat tag allows you to track traffic in Yandex.Metrica by a larger number of parameters:
openstat_service — source;
openstat_campaign — campaign number or name;
openstat_ad — ad number;
openstat_source — name of the site.
Because the parameters are encoded, it is not possible to tell from the URL which parameter values are being tracked. This is a feature unique to the _openstat tag.
Manual link marking
The Openstat and From labels are not generated automatically. The From parameter name must be specified manually, in Latin. For _openstat, a decoder must be used.
Please note : _openstat markup also works in Google Analytics. But it requires changing the counter code.
UTM tags are universal tags. They are supported by all analytical systems and online services. Setting up tags is quite easy, which explains their demand.
This type of tags passes 5 parameters, 3 of which must be configured:
utm_source — traffic source (Yandex.Direct, Google Ads, etc.);
utm_medium — traffic type (cpc, cpm, etc.);
utm_campaign — advertising campaign.
Read also!
"Bid management in Yandex.Direct: the eyes are afraid, the hands are doing"
There are also two optional parameters. In the case of contextual advertising, it is also recommended to use them to get more detailed information:
utm_content — ad or banner;
utm_term — key phrase.
UTM tags have a special feature: they allow you to use dynamic parameters. They are specified in curly brackets so that statistics include information that is inconvenient to enter manually: campaigns, ad IDs, ad positions in the ad block, etc.
Let's say you need to understand how to identify the source of traffic from Google Ads paid search, view results by advertising campaigns and keywords. But you are dealing with hundreds and thousands of them. It is impossible to enter everything manually. Dynamic parameters with advertising campaign ID and keys are required.
For each of these parameters, the value contains a unique click identifier that the system generates automatically. Its main purpose is to link transitions from Yandex.Direct / Google Ads with visits to Yandex.Metrica / Google Analytics. This allows you to get the most reliable traffic statistics.
The yclid and gclid tags provide information about the cost per click, the ad platform and keyword, as well as conversions - provided that the goals are set up in advance.
Automatic yclid and gclid markup
There is a limitation for this malaysia email list type of markup. It is that it can be linked to one advertising platform (yclid — only to Yandex.Direct, gclid — only to Google Advertising) and one analytical system (Yandex.Metrica and Google Analytics, respectively). Tags of this type are not suitable if you plan to configure the analytical system for different traffic channels.
Manual link marking
You can place links automatically or manually. In the second case, links together with parameters must be added separately for each ad.
In Yandex.Direct - in the "Website link / URL" field.
In Google Ads - in URL parameters.
Manual marking can be done in different ways: using From, Openstat, UTM tags and special online service tags, which we will consider in more detail below.
From is a tag with a parameter that transfers information about the source of the transition to Yandex.Metrica. Google Analytics does not support it. This tag is convenient if you need to track email traffic. Please note: if you have several mailings, you will not be able to track the results for a specific email. You will only be able to track aggregated information by email as a source in general.
The _openstat tag allows you to track traffic in Yandex.Metrica by a larger number of parameters:
openstat_service — source;
openstat_campaign — campaign number or name;
openstat_ad — ad number;
openstat_source — name of the site.
Because the parameters are encoded, it is not possible to tell from the URL which parameter values are being tracked. This is a feature unique to the _openstat tag.
Manual link marking
The Openstat and From labels are not generated automatically. The From parameter name must be specified manually, in Latin. For _openstat, a decoder must be used.
Please note : _openstat markup also works in Google Analytics. But it requires changing the counter code.
UTM tags are universal tags. They are supported by all analytical systems and online services. Setting up tags is quite easy, which explains their demand.
This type of tags passes 5 parameters, 3 of which must be configured:
utm_source — traffic source (Yandex.Direct, Google Ads, etc.);
utm_medium — traffic type (cpc, cpm, etc.);
utm_campaign — advertising campaign.
Read also!
"Bid management in Yandex.Direct: the eyes are afraid, the hands are doing"
There are also two optional parameters. In the case of contextual advertising, it is also recommended to use them to get more detailed information:
utm_content — ad or banner;
utm_term — key phrase.
UTM tags have a special feature: they allow you to use dynamic parameters. They are specified in curly brackets so that statistics include information that is inconvenient to enter manually: campaigns, ad IDs, ad positions in the ad block, etc.
Let's say you need to understand how to identify the source of traffic from Google Ads paid search, view results by advertising campaigns and keywords. But you are dealing with hundreds and thousands of them. It is impossible to enter everything manually. Dynamic parameters with advertising campaign ID and keys are required.