Site speed and Core Web Vitals are important to both SEO
Posted: Tue Jan 28, 2025 4:17 am
The buyer's journey is so much longer when it comes to B2B versus B2C, and you need to make sure that you are there with conversion points no matter where in the cycle they are. Technical SEO Once you get your data collection properly working, the next step is to look at the technical health of your website and anything that might impact your indexation or traffic coming into the site. Focus first on critical crawler issues that may be bogging down your site.
These could be 404 errors, duplicate content, and website speed performance. 404 errors affect india gambling data the crawlability of your site as well as the user experience as they're actually going through your content. Duplicate content errors can be as major as having two full instances of your website available to crawl as well as something as small as just having a blog post posted twice on your website. Big or small, though, it's really important to have unique content throughout your entire site.
and the user experience. Work with your web developer to minimize the scripts used on the site, optimize your images, and really just clean up the code. Once your main crawler issues have been addressed, you can start looking at creating well-optimized title tags and meta descriptions. Make sure these are written for the user and not the search engines. A title tag isn't going to make a difference in your position on Google, but it could make a difference in somebody clicking on your posting versus a competitor.
These could be 404 errors, duplicate content, and website speed performance. 404 errors affect india gambling data the crawlability of your site as well as the user experience as they're actually going through your content. Duplicate content errors can be as major as having two full instances of your website available to crawl as well as something as small as just having a blog post posted twice on your website. Big or small, though, it's really important to have unique content throughout your entire site.
and the user experience. Work with your web developer to minimize the scripts used on the site, optimize your images, and really just clean up the code. Once your main crawler issues have been addressed, you can start looking at creating well-optimized title tags and meta descriptions. Make sure these are written for the user and not the search engines. A title tag isn't going to make a difference in your position on Google, but it could make a difference in somebody clicking on your posting versus a competitor.