Google identifies landing pages as duplicate content based on URL structure
Posted: Tue Jan 28, 2025 4:05 am
Websites often have numerous similar landing pages for different cities. Their primary goal is to rank for local searches. These pages usually do not offer any added value for readers, as the content hardly differs from one another. As John Müller explained, Google can recognize such pages as duplicate content. In addition to the content itself, the URL structure also plays a role. Google uses URL structures to notice when there is similar content on several pages, even if the HTML code of the pages is different. Google could then group the pages together into canonicals. In order to save resources for crawling and indexing, supposed duplicates are then omitted, says Müller. To prevent this, if you have similar content for two cities, you can add a canonical link to the page of the larger city on the page of the smaller city.
As Google announced last week, next year it will no longer offer ads that track users across multiple websites. Since users do not like to share data for advertising purposes and are placing increasing value on data rcs data portugal protection, Google will no longer evaluate individual surfing behavior in the future. Remarketing ads, which are currently an integral part of Google Ads, will no longer be available if Google does not use personalized targeting. However, target group targeting will continue to exist: Google uses an API for this, which can be used to target numerous interest groups while preserving privacy. However, users remain anonymous and cannot be tracked. This means that suitable advertising can be displayed. The changes initially only affect the Chrome browser; what happens to the other browsers remains to be seen.
Bing users can look forward to a more appealing presentation of search results. Microsoft announced several updates for Bing search. These are intended to affect various search functions such as recipes, similar-looking elements in image search, expandable search result carousels, infographics and the design for local answers. You can find a preview of the planned changes at Search Engine Land . The updates are not only important for the user experience. Website operators need to be aware that any change to the display of search results can have an impact on rankings. In this context, it is important to use structured data. This increases the likelihood of appearing in Bing's new visual search results.
As Google announced last week, next year it will no longer offer ads that track users across multiple websites. Since users do not like to share data for advertising purposes and are placing increasing value on data rcs data portugal protection, Google will no longer evaluate individual surfing behavior in the future. Remarketing ads, which are currently an integral part of Google Ads, will no longer be available if Google does not use personalized targeting. However, target group targeting will continue to exist: Google uses an API for this, which can be used to target numerous interest groups while preserving privacy. However, users remain anonymous and cannot be tracked. This means that suitable advertising can be displayed. The changes initially only affect the Chrome browser; what happens to the other browsers remains to be seen.
Bing users can look forward to a more appealing presentation of search results. Microsoft announced several updates for Bing search. These are intended to affect various search functions such as recipes, similar-looking elements in image search, expandable search result carousels, infographics and the design for local answers. You can find a preview of the planned changes at Search Engine Land . The updates are not only important for the user experience. Website operators need to be aware that any change to the display of search results can have an impact on rankings. In this context, it is important to use structured data. This increases the likelihood of appearing in Bing's new visual search results.