URL structure does not have to be artificially flat
Posted: Tue Jan 28, 2025 4:04 am
During the Google Search Central SEO Hangout on March 26, a website owner asked Google's John Mueller if short URLs have an advantage over URLs that show directory depth. Mueller replied that the number of slashes is not an indicator to Google of how important a page is, and therefore does not say anything about how likely Google is to display it in search results. Keeping the URL structure artificially flat so that it looks like every page is just a click away from the homepage has no benefit from a search engine perspective. However, since the URL structure can help users understand where they are on the website, it makes sense for it to display the directory structure
If a website is switched to a new version or moves completely, this can be confusing for Google. From an SEO perspective, there should not be a long transition period; the changeover should take rcs data indonesia place as quickly as possible. If two versions of a website are temporarily indexed, this can have negative consequences for the ranking, which may last longer. Müller also warned against conducting A/B tests between the old and new versions during a website move. Such tests should be carried out either only on the old or only on the new website.
Many users will be happy about this new feature: Instagram has announced that drafts for stories will soon be available. Until now, you needed a second app to prepare stories or had to save the content on your smartphone. With the new feature, users can save stories directly on Instagram and upload them at any time. It has not yet been communicated when the feature will be available.
If a website is switched to a new version or moves completely, this can be confusing for Google. From an SEO perspective, there should not be a long transition period; the changeover should take rcs data indonesia place as quickly as possible. If two versions of a website are temporarily indexed, this can have negative consequences for the ranking, which may last longer. Müller also warned against conducting A/B tests between the old and new versions during a website move. Such tests should be carried out either only on the old or only on the new website.
Many users will be happy about this new feature: Instagram has announced that drafts for stories will soon be available. Until now, you needed a second app to prepare stories or had to save the content on your smartphone. With the new feature, users can save stories directly on Instagram and upload them at any time. It has not yet been communicated when the feature will be available.