Examples of Emoji Marketing
Posted: Tue Jan 28, 2025 4:00 am
Domino's - everything for the convenience of the buyer
Domino's has launched a chatbot feature that makes ordering a lot easier. Now, to enjoy your pizza, all you have to do is send a smiley face with a slice of it and wait for it to arrive.
However, although this innovation is of interest to buyers, in order to use this service, and therefore enjoy the product, you will have to spend time registering and setting up the service.
Domino's Pizza chain of pizzerias
Durex - eroticism expressed in emojis
The company launched lithuania email list the #CondomEmoji project, the goal of which was to encourage people to take care of their health and use contraception during sexual intercourse. This video evokes only positive emotions.
Miracle-Gro and #Springmoji Garden
A landscape design and gardening company created a virtual garden of emoji flowers to celebrate the arrival of spring in 2015.
After that, each user could choose a vegetable or flower they liked and repost it with the hashtag #Springmoji. With this move, the company wanted to attract people to gardening. Over the course of the project, according to the counter installed on the site, about 1.6 million reposts were made.
NASCAR
Nascar's Twitter page posted a post on July 17 (which is, as we know, World Emoji Day) that can rightfully be considered a true work of art. Photos of the world's most famous drivers were presented in the form of many small emojis. It's truly an impressive sight!
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Disney
The company collaborated with Twitter to produce a video with emojis that was planned to be shown on the day of the presentation of the film "Star Wars: The Force Awakens."
In addition, a month before the presentation of the video, a project was launched on Twitter with the support of Lucasfilm and Disney, thanks to which users were given the opportunity to create their own emoticons.
This video brought only pluses to everyone, that is, new author's emojis began to appear on the social network, the excitement around the expected film increased significantly, and the Disney corporation received additional high-quality advertising. This is confirmed by the indicators, according to which the video gained 9 thousand reposts and more than 13 thousand likes.
Domino's has launched a chatbot feature that makes ordering a lot easier. Now, to enjoy your pizza, all you have to do is send a smiley face with a slice of it and wait for it to arrive.
However, although this innovation is of interest to buyers, in order to use this service, and therefore enjoy the product, you will have to spend time registering and setting up the service.
Domino's Pizza chain of pizzerias
Durex - eroticism expressed in emojis
The company launched lithuania email list the #CondomEmoji project, the goal of which was to encourage people to take care of their health and use contraception during sexual intercourse. This video evokes only positive emotions.
Miracle-Gro and #Springmoji Garden
A landscape design and gardening company created a virtual garden of emoji flowers to celebrate the arrival of spring in 2015.
After that, each user could choose a vegetable or flower they liked and repost it with the hashtag #Springmoji. With this move, the company wanted to attract people to gardening. Over the course of the project, according to the counter installed on the site, about 1.6 million reposts were made.
NASCAR
Nascar's Twitter page posted a post on July 17 (which is, as we know, World Emoji Day) that can rightfully be considered a true work of art. Photos of the world's most famous drivers were presented in the form of many small emojis. It's truly an impressive sight!
Read also!
"USP examples to help you come up with your own that's even better"
Read more
Disney
The company collaborated with Twitter to produce a video with emojis that was planned to be shown on the day of the presentation of the film "Star Wars: The Force Awakens."
In addition, a month before the presentation of the video, a project was launched on Twitter with the support of Lucasfilm and Disney, thanks to which users were given the opportunity to create their own emoticons.
This video brought only pluses to everyone, that is, new author's emojis began to appear on the social network, the excitement around the expected film increased significantly, and the Disney corporation received additional high-quality advertising. This is confirmed by the indicators, according to which the video gained 9 thousand reposts and more than 13 thousand likes.