What can be done to solve these generational marketing problems?
Posted: Sun Dec 22, 2024 8:23 am
What we have said so far will have made you aware that we have made many wrong assumptions regarding generational behaviors.
It is time to solve this problem and find the real marketing arguments and techniques that will allow us to get closer to our target audience.
Personalization, talk to me one on one
Thanks to this study that I am analyzing, I am going to review some marketing techniques and generational interests that can turn your strategy around in 2018.
The first of these is customization.
I know that there has been a lot of talk about this topic indian email database and that we have found that there are ways to apply it to almost any marketing action we undertake on the Internet.
But is it really effective when we talk about marketing generations?
Yes, especially when we talk about the youngest.
The study I am analyzing reveals that 45% of the Centennial generation surveyed and 48% of the Millennials consider email personalization as an influence when making a purchasing decision.
It is worth noting in this regard that although email personalization is a recurring technique when we talk about large brands, many of the smaller ones are still a long way from applying this technique in their email marketing actions .
A survey conducted by Shop.org reveals data that I would like you to internalize definitively.
If you can get it tattooed somewhere visible, all the better.
27% of small brands surveyed by Shop.org said they were far from implementing personalization tactics as simple as including subscribers' names or wishing them a happy birthday.
In addition, 17% say they have problems with data collection and analysis.
Either they haven't implemented data capture that allows for personalization or they don't have the right tools.
Only 11% say they can personalize all content in real time, indicating that nine out of 10 marketers have room for improvement.
What type of customization should I choose?
Here is some of the data you can collect to start increasing your sales conversions .
In addition to email, implement other tactics
Generational marketing tells us that we don't have to apply the same tactics or channels to everyone.
It is fine to use email, but we can also learn from the analyzed report that there are many other things.
Not that anyone doubts the effectiveness of email, especially among younger people, especially since we know that it has such a high return on investment.
It is time to solve this problem and find the real marketing arguments and techniques that will allow us to get closer to our target audience.
Personalization, talk to me one on one
Thanks to this study that I am analyzing, I am going to review some marketing techniques and generational interests that can turn your strategy around in 2018.
The first of these is customization.
I know that there has been a lot of talk about this topic indian email database and that we have found that there are ways to apply it to almost any marketing action we undertake on the Internet.
But is it really effective when we talk about marketing generations?
Yes, especially when we talk about the youngest.
The study I am analyzing reveals that 45% of the Centennial generation surveyed and 48% of the Millennials consider email personalization as an influence when making a purchasing decision.
It is worth noting in this regard that although email personalization is a recurring technique when we talk about large brands, many of the smaller ones are still a long way from applying this technique in their email marketing actions .
A survey conducted by Shop.org reveals data that I would like you to internalize definitively.
If you can get it tattooed somewhere visible, all the better.
27% of small brands surveyed by Shop.org said they were far from implementing personalization tactics as simple as including subscribers' names or wishing them a happy birthday.
In addition, 17% say they have problems with data collection and analysis.
Either they haven't implemented data capture that allows for personalization or they don't have the right tools.
Only 11% say they can personalize all content in real time, indicating that nine out of 10 marketers have room for improvement.
What type of customization should I choose?
Here is some of the data you can collect to start increasing your sales conversions .
In addition to email, implement other tactics
Generational marketing tells us that we don't have to apply the same tactics or channels to everyone.
It is fine to use email, but we can also learn from the analyzed report that there are many other things.
Not that anyone doubts the effectiveness of email, especially among younger people, especially since we know that it has such a high return on investment.